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Re: Truck Graphics~To do or not to do?Brand recognition goes a long way. If you were going against competition that used a white no name truck, and your truck was beautifully decorated, new customers would likely select your name from the yellow pages ad (if anyone still uses that..) simply because the name is recognized.You need to determine if the area that you're in has a higher risk of theft out of the truck because of the advertisements vs the benefit of the added exposure. If you're part of a national touring act, advertising what you're hauling isn't going to get you added business. However, if you're a local company where you could potentially gain new exposure, then there is some solid benefit.
Re: Truck Graphics~To do or not to do?
Brand recognition goes a long way. If you were going against competition that used a white no name truck, and your truck was beautifully decorated, new customers would likely select your name from the yellow pages ad (if anyone still uses that..) simply because the name is recognized.
You need to determine if the area that you're in has a higher risk of theft out of the truck because of the advertisements vs the benefit of the added exposure. If you're part of a national touring act, advertising what you're hauling isn't going to get you added business. However, if you're a local company where you could potentially gain new exposure, then there is some solid benefit.
