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Junior Varsity
Uli Behringer of The Music Group Q&A
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<blockquote data-quote="Uli Behringer" data-source="post: 106378" data-attributes="member: 1604"><p>Re: Uli Behringer of The Music Group Q&A</p><p></p><p><span style="font-size: 10px"><span style="font-family: 'verdana'">Dear Rob,</span></span></p><p></p><p><span style="font-size: 10px"><span style="font-family: 'verdana'">Thanks for reaching out.</span></span></p><p></p><p><span style="font-size: 10px"><span style="font-family: 'verdana'">A large US retailer has decided to launch a major campaign to buy market share by selling the X32 Compact at a very aggressive price point. However once the limited stock is sold through, the situation will get back to normal.</span></span></p><p><span style="font-size: 10px"></span></p><p><span style="font-size: 10px"></span><span style="font-size: 10px"><span style="font-family: 'verdana'">To be perfectly clear, the X32 Compact is not at all discontinued and in fact has become the second best-selling console after the full-sized X32 at <a href="http://www.thomann.de" target="_blank">www.thomann.de</a>, Europe’s largest retailer. </span></span></p><p><span style="font-size: 10px"></span></p><p><span style="font-size: 10px"></span><span style="font-size: 10px"><span style="font-family: 'verdana'">The X32 Compact along with the full-sized X32 continue to lead the whole family with a full slate of features including motorized faders, LCD scribble strips and of course all of the I/O options you'd expect. The interest that has surrounded all of the X32 models speaks very much to the way the family has been imagined from the start. It's not just the same board scaled down, but rather several configurations to meet specific needs.</span></span></p><p><span style="font-size: 10px"></span></p><p><span style="font-size: 10px"></span><span style="font-size: 10px"><span style="font-family: 'verdana'">The X32 Compact is the right choice for many users because of its size, while for others it's channel count. It all boils down to application. The X32 Producer might be the right choice forsomeone in a studio environment or the Rack may be a better choice for a house of worship. Ultimately, making several models with vastly different feature sets and user interfaces is more risky for a manufacturer, but it offers users the greatest range of choice for the way they work.</span></span></p><p></p><p><span style="font-size: 10px"><span style="font-family: 'verdana'">In the end, whether your needs are best met with an X32 Compact or one of the other models in the X32 family, what's important is that you are buying into a platform that not only delivers the features and performance of much more expensive consoles, it is a platform that continues to evolve and grow.</span></span></p><p></p><p><span style="font-size: 10px"><span style="font-family: 'verdana'">Warm regards</span></span></p><p><span style="font-size: 10px"></span></p><p><span style="font-size: 10px"></span><span style="font-size: 10px"><span style="font-family: 'verdana'">Uli </span></span></p></blockquote><p></p>
[QUOTE="Uli Behringer, post: 106378, member: 1604"] Re: Uli Behringer of The Music Group Q&A [SIZE=2][FONT=verdana]Dear Rob,[/FONT][/SIZE] [SIZE=2][FONT=verdana]Thanks for reaching out.[/FONT][/SIZE] [SIZE=2][FONT=verdana]A large US retailer has decided to launch a major campaign to buy market share by selling the X32 Compact at a very aggressive price point. However once the limited stock is sold through, the situation will get back to normal.[/FONT][/SIZE] [SIZE=2] [/SIZE][SIZE=2][FONT=verdana]To be perfectly clear, the X32 Compact is not at all discontinued and in fact has become the second best-selling console after the full-sized X32 at [URL="http://www.thomann.de"]www.thomann.de[/URL], Europe’s largest retailer. [/FONT][/SIZE] [SIZE=2] [/SIZE][SIZE=2][FONT=verdana]The X32 Compact along with the full-sized X32 continue to lead the whole family with a full slate of features including motorized faders, LCD scribble strips and of course all of the I/O options you'd expect. The interest that has surrounded all of the X32 models speaks very much to the way the family has been imagined from the start. It's not just the same board scaled down, but rather several configurations to meet specific needs.[/FONT][/SIZE] [SIZE=2] [/SIZE][SIZE=2][FONT=verdana]The X32 Compact is the right choice for many users because of its size, while for others it's channel count. It all boils down to application. The X32 Producer might be the right choice forsomeone in a studio environment or the Rack may be a better choice for a house of worship. Ultimately, making several models with vastly different feature sets and user interfaces is more risky for a manufacturer, but it offers users the greatest range of choice for the way they work.[/FONT][/SIZE] [SIZE=2][FONT=verdana]In the end, whether your needs are best met with an X32 Compact or one of the other models in the X32 family, what's important is that you are buying into a platform that not only delivers the features and performance of much more expensive consoles, it is a platform that continues to evolve and grow.[/FONT][/SIZE] [SIZE=2][FONT=verdana]Warm regards[/FONT][/SIZE] [SIZE=2] [/SIZE][SIZE=2][FONT=verdana]Uli [/FONT][/SIZE] [/QUOTE]
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