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Message: <blockquote data-quote="Howard Tomlinson" data-source="post: 115290" data-attributes="member: 6460">Re: Uli Behringer of The Music Group Q&A..but not for the retail industry - and that's the point. the majority of garages in the UK do not offer courtesy cars. a small amount do and it is reflected in the price you pay but it's the exception, not the rule. if you take a car to a main dealer outside of warranty you generally do not get a courtesy car - you do around 50% of the time within the warranty period but seldom to the same standard. a BMW dealer cannot afford to give you a BMW as a courtesy car - he gives you a VW polo (think 12 channel desk for your 32 channel digital if you don't know the car). the RETAIL market doesn't sustain any more cost. those services ARE more freely available to the trade - so if you are a business, you are more likely to opt for a value added service package to cover your business risk - and you expect to pay for it. but in the retail sector such packages have gone the way of the dinosaur. there simply isn't the profit margins to maintain them. and like it or not the X32 is NOT a trade product - it's a retail product that is being purchased by the trade because of its features. X32 = retail. M32 = trade. of course there are plenty of users of one in the other category and of course behringer will be rightly pleased with this. but they are first and foremost a manufacturer for the retail sector - individuals and local bands using these solutions in their studios and at their local gigs. you are not now or ever likely to be able to buy a home cinema package for £1,000 that comes with premium support. at the luxury end wealthy clients may well pay for such support on more expensive products. that's the same price point of an x32 rack - the carrage there and back for the loan and the rack to be repaired would be getting on for 10% of the cost - and all the original profit. i guess that's my point  - the market sustains premium support for premium equipment - not premium support for low priced retail product. It just business sense - the margins aren't there and a premium cost service network isn't what manufacturers like behringer are set up for - for that you want premium products like midas. for the same reason behringer's solution to training is videos and forums not training days at the service centre. the PA hire co model isn't relevant - hence the introduction of the M32 for more robust construction and dealer support. remember this isn't about what happens in your town, district state or country - it's about what works on a global scale for a global company. Music group have already bent over backwards with support well beyond their retail rivals - this IS their premium customer support. Just because some PA co's and individuals would like more doesn't mean to say it's valid to roll that out across 5 or 6 continents. If you want premium support you need to put your hand in a much deeper pocket - and give Midas a call.</blockquote>

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