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Junior Varsity
Uli Behringer of The Music Group Q&A
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<blockquote data-quote="Richard J Ferriday" data-source="post: 51277" data-attributes="member: 1652"><p>Re: Uli Behringer of The Music Group Q&A</p><p></p><p>Hello everyone, and thank you Uli, for inviting me to contribute.</p><p></p><p>I have to admit, that back in 20210 when I first learned we were going to be acquired my the Music Group, I had considerable reservations, to say the least.</p><p>Two companies with very different backgrounds and cultures. The belief that we would simply be "assimilated" was prevalent even at Midas h.q.</p><p></p><p>However, two and a half years on, and our recent raft of new products says more about, and stands greater testament to the changes which have occurred at Midas within that time. Don't get the wrong idea, It hasn't been an entirely painless process, and there is still a way to go. Being part of a corporation means having to deal with numerous "processes" and other unavoidable corporate BS. It just "goes with the territory". However, none of the dire predictions of Midas' decline have any sign of becoming reality. In fact, we are continually learning from each other, and using the other partners expertise where there is opportunity for improvement. Instead of Midas-badged Behringer products, we see Midas influence, expertise and technology appearing on other MG offerings - we see Behringer high-volume manufacturing efficiencies applied to Midas product build, and the resulting cost saving. Almost the opposite of the industry pundits predictions.</p><p></p><p>Anyway, I AM the Midas marketing guy, so you'll all expect me to say all this. If you want to find out if we really are still committed to providing professional, quality products, don't read about it, go and find out for yourself.</p><p></p><p>Thanks for your time.</p><p></p><p>Richard Ferriday - Brand Development Manager MIDAS</p></blockquote><p></p>
[QUOTE="Richard J Ferriday, post: 51277, member: 1652"] Re: Uli Behringer of The Music Group Q&A Hello everyone, and thank you Uli, for inviting me to contribute. I have to admit, that back in 20210 when I first learned we were going to be acquired my the Music Group, I had considerable reservations, to say the least. Two companies with very different backgrounds and cultures. The belief that we would simply be "assimilated" was prevalent even at Midas h.q. However, two and a half years on, and our recent raft of new products says more about, and stands greater testament to the changes which have occurred at Midas within that time. Don't get the wrong idea, It hasn't been an entirely painless process, and there is still a way to go. Being part of a corporation means having to deal with numerous "processes" and other unavoidable corporate BS. It just "goes with the territory". However, none of the dire predictions of Midas' decline have any sign of becoming reality. In fact, we are continually learning from each other, and using the other partners expertise where there is opportunity for improvement. Instead of Midas-badged Behringer products, we see Midas influence, expertise and technology appearing on other MG offerings - we see Behringer high-volume manufacturing efficiencies applied to Midas product build, and the resulting cost saving. Almost the opposite of the industry pundits predictions. Anyway, I AM the Midas marketing guy, so you'll all expect me to say all this. If you want to find out if we really are still committed to providing professional, quality products, don't read about it, go and find out for yourself. Thanks for your time. Richard Ferriday - Brand Development Manager MIDAS [/QUOTE]
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