Re: Uli Behringer of The Music Group Q&A
Dear BJ,
I know you directed your question at Uli but thought I would chime in an answer on this one. I am the SVP of Marketing for MUSIC Group so trade shows are my responsibility.
We have attended MIAC for many years and have always looked forward to meeting our Canadian dealers and end-users there. We would typically send at least two or three people from our seattle office and all the new gear we could get our hands on and work with a Canadian dealer to set up the display.
This year we were advised by several people that MIAC had been supplanted by a new show called en Coulisse that is staged by Solotech. In addition our new Canadian distributor Intellimix were already attending this show so we decided to follow their lead. All accounts that I have heard say that this show was a success, but we're always open to input.
As far as the service policies are concerned, I can tell you that we no longer provide replacements but instead direct all returns to repair. The main reason we have done this is because we have discovered that upwards of 50% of the products returned under that "new for old" program were in fact fully functional! In some cases up to 70% of returns were not broken in any way. Lesson learned.
I am passing your message on to Pat Ferdig, our global VP of Care for his further comments on the out of warranty returns. I will post his response when I receive it. As always, never hesitate to reach out to us for personal service by visiting behringer.com.
Best regards,
Costa
