Re: Uli Behringer of The Music Group Q&A
Dear Tim,
My name is John Steven and I'm part of The Music Group Customer Support Team, we work directly with the distribution network. With regards to specifically being able to demo the X32; when this product first arrives in the UK, which will be in August, you have one of our key UK partners, Red Submarine (gear4music.com) just 20 miles away in York. Additionally, you also have an exceptionally good pro audio store based in Leeds, The Production Room. If they have ordered the X32 and this is a store that you normally deal with you can ask them to contact me direct and I can work with our distribution network to ensure they are included in the first delivery schedule.
As someone who has worked in this industry for over 25 years, the issue of retailer support and pro-active help to end-users has always been a thorny topic. Very recently a customer contacted me directly, disgusted by the fact that a retailer treated him so badly, that he suggested if possible that I did not allow them to sell Behringer products, as they were so lazy in their attitude to customer support.
As a manufacturer we try and help the distribution network in many ways, not least of all by making our product support team available to them for training and in-store promotions. Our distributor in the UK has the most flexible order and delivery process in the industry, and has major deliveries of stock arriving every month.
I would ask that if anyone has problems trying to buy or demo Behringer of Bugera products in the UK, that reach out to me personally through the retail network and I will do everything possible to help smooth the process.
And finally, thank you for your feedback, this is the best way for us to know where problems lie and to be given the opportunity to try and fix them. The Music Group is committed to delivering the best possible products to the end user, and we put the bricks in place to help the retail channels put them in front of you; but they need to play their part as well.
