Re: Uli Behringer of The Music Group Q&A
Hi all,
I found this forum after looking for reviews of the X32 console due to be released. I think it's a great thread and I cannot believe that more manufacturers don't liaise directly with their end users in this way. It must be as enlightening for the manufacturers as it is for us end users.
I'm a freelance pro audio engineer and also a professional videographer, running my own business. Hence, my question is business related... Uli, I would like to know why you chose to brand the X32 console as Behringer when you could simply have branded it as Midas? When I asked the opinion of the new X32 from a well known UK PA hire company I was told, "I'm sure it will be a great little desk. Just make sure you buy two for when the first one breaks down."
The irony is not lost on me. The Behringer brand has taken a few knocks over the years. Midas on the other hand, is probably the worlds most respected pro audio brand. It seems to me it would have been far easier to market an amazing new Midas X32 at 4,000USD than a Behringer X32 at 3,000USD.
Thankyou for the opportunity to ask questions and I look forward to reading more posts on this thread. It's a great read! 
Kind regards, Andrew.
Carillon Video - Professional Wedding Videographer & Wedding Video Production Services in Bolton, Manchester & all over the UK
Mama - The UKs 'all era' Genesis tribute band!
