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Re: Uli Behringer of The Music Group Q&AOf course I'm not Uli, but perhaps he sees this as an opportunity to make a big splash in undoing the "disposable product" mentality that some have towards the Behringer brand. Instilling greater consumer confidence in the Behringer brand is potentially much more beneficial (and profitable)in the long term than simply sticking a Midas badge on it and charging a few extra $.
Re: Uli Behringer of The Music Group Q&A
Of course I'm not Uli, but perhaps he sees this as an opportunity to make a big splash in undoing the "disposable product" mentality that some have towards the Behringer brand. Instilling greater consumer confidence in the Behringer brand is potentially much more beneficial (and profitable)in the long term than simply sticking a Midas badge on it and charging a few extra $.
