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Re: Uli Behringer of The Music Group Q&A




Jeff,


Of course, that's a great answer and one that I anticipated would come from Mr. Behringer.  :)~:-)~:smile:


But whichever way you look at it, if this new console is 'as per spec' then it's not going to matter which brand it is. Everyone who wants a 32 channel digital console with that feature set is going to buy one. In the long run, it's probably better that it's branded Behringer because if they really do become a market leader (and it looks promising) in the digital console market, they'll have to ensure that all their future product releases are the same high standard, which is good for us, the end users.


Of course, there could be a darker side to the whole business decision.... Music Group are trying to keep a clean slate on the Midas brand because they fear this product diminishing the Midas name and everyone who is anyone in the pro audio business will point fingers and scream, "Told you so!"


I do run my own business and I'm concious of such marketing decisions, but I'd hardly describe myself as a globetrotting CEO of a multinational corporation. Hence my curiosity on big brand thinking.


Personally, I hope it's the former because based on the spec and everything I've read in the X32 thread from Christian, this technology looks groundbreaking and put simply, I want one!


:lol:


I just wish someone would post some information in the other threads about general build quality as opposed to features. My first Behringer mixer fell apart because I left it in a cupboard for too long.


Kind regards, Andrew

Carillon Video - Professional Wedding Videographer & Wedding Video Production Services in Bolton, Manchester & all over the UK

Mama - The UKs 'all era' Genesis tribute band!