Re: Uli Behringer of The Music Group Q&A
I actually read a book about brand management but this thread isn't about what I think (as if that's a secret).... 
It is an interesting question but generally not the kind of thing openly discussed with the actual consumers who are hopefully the ones being influenced by that very brand image. "Ignore the man behind the curtain".
This whole thread is arguably an exercise in brand management but worth tolerating for the unusual access to the man behind the company, and some insight into how he thinks, and how he wants us to think about his company.
JR
PS: I have seen comments about fader feel and general first impressions. Build quality is hard to determine without a more rigorous inspection, and time with multiple users in the field to gain actual hands on experience.
