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Junior Varsity
Uli Behringer of The Music Group Q&A
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<blockquote data-quote="Costa Lakoumentas" data-source="post: 58357" data-attributes="member: 1685"><p>Re: Uli Behringer of The Music Group Q&A</p><p></p><p>Hi Bob,</p><p></p><p>You ask a very timely question as we are in the latter stages of planning for PLASA; at least for Midas and Klark Teknik.</p><p></p><p>As the Senior VP of Marketing it is my responsibility to recommend trade shows that we will attend. Of course we make such decisions as a group, but ultimately it is up to me to make the case for attendance. PLASA is a show I know well having attended and exhibited several times in the past.</p><p></p><p>We have not historically attended because we felt that participation in PL+S was a better way to reach our customers in Europe. Of course trade shows consume immense resources; including people, lost productivity and incredibly high costs for displays and show services, so we need to think carefully before commiting.</p><p></p><p>I am interested in hearing more opinions, particularly from our UK based customers, on the relevance of PLASA. In fact I would love to hear opinions on all industry trade shows and which ones we should attend. I would also like to know if people are still interested in attending trade shows when all of the information is now so readily available online. </p><p></p><p>Thanks for your past support; it is greatly appreciated by all of us at BEHRINGER and the MUSIC Group!</p><p></p><p>Costa Lakoumentas</p></blockquote><p></p>
[QUOTE="Costa Lakoumentas, post: 58357, member: 1685"] Re: Uli Behringer of The Music Group Q&A Hi Bob, You ask a very timely question as we are in the latter stages of planning for PLASA; at least for Midas and Klark Teknik. As the Senior VP of Marketing it is my responsibility to recommend trade shows that we will attend. Of course we make such decisions as a group, but ultimately it is up to me to make the case for attendance. PLASA is a show I know well having attended and exhibited several times in the past. We have not historically attended because we felt that participation in PL+S was a better way to reach our customers in Europe. Of course trade shows consume immense resources; including people, lost productivity and incredibly high costs for displays and show services, so we need to think carefully before commiting. I am interested in hearing more opinions, particularly from our UK based customers, on the relevance of PLASA. In fact I would love to hear opinions on all industry trade shows and which ones we should attend. I would also like to know if people are still interested in attending trade shows when all of the information is now so readily available online. Thanks for your past support; it is greatly appreciated by all of us at BEHRINGER and the MUSIC Group! Costa Lakoumentas [/QUOTE]
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