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Junior Varsity
Uli Behringer of The Music Group Q&A
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<blockquote data-quote="John Roberts" data-source="post: 66093" data-attributes="member: 126"><p>Re: Uli Behringer of The Music Group Q&A</p><p></p><p></p><p>It's just business and simple math. Somebody has to pay the cost incurred to publish a periodical. As I already mentioned Consumer Reports had a reader funded business model so they didn't have to face the conundrum of insulting their customer. I suspect many would want to become "Mix" (for extra credit how many remember when Mix was a regional newsprint publication?) </p><p></p><p>Reviews can be disciplined and uncompromising, but it isn't always easy. Some may recall Hugh Ford (RIP) at Studio Sound, he was tough but fair. RE/P magazine's editor asked both me and Paul Buff (Allison, Valley Audio, etc), to review products for them and we both declined because we had day jobs (running our own companies) and obvious conflicts of interest. Even Julian Hirsch (RIP) the much maligned technical editor of Stereo Review, was accused of never meeting a product he didn't like, but he often put his criticisms between the lines. I actually visited Julian's home when he reviewed one of my consumer products back in the day. He was no fawning easy review. </p><p></p><p>These days there are several european magazines that perform rigorous product reviews. I can't read the different languages, but I can tell from the response charts etc. that they are doing more than kicking the tires and rubber stamping manufacturer's FAB bullet points. </p><p></p><p>No, I am unapologetic about capitalism and the pursuit of profit. How do you think we ended up with all this advanced technology, for a fraction of the cost even a few years ago. Don't tell me the government did it. </p><p></p><p>Peavey was an interesting experience. When I went to work there 25+ years ago I was all full of piss and vinegar, thinking I already knew everything about audio, and I could go to Peavey to add some brain power to their obvious muscle. I was quickly humbled to learn that they had a lot more on the ball than their public image suggested and I learned a ton while there. I will not dispute that after 15 years I grew weary of arguing with the guy who's name was on the buildings, but if anything I was arguing about ways to make "more" money. So no I did not get tired of that. That is how you keep score in business. </p><p></p><p></p><p>The magazines will evolve or perish. if magazines can not create value for enough readers, they will disappear just like the dinosaurs. We live in a time where waiting for a monthly publication to get news is annoyingly long, and late news is like dead fish (it stinks), so they need to adjust with the times. </p><p></p><p>The industry will prosper or not depending on the actions of the companies than make up the industry. The customers will drive this outcome based on the support they provide with their spending. When was the last time you paid for a magazine subscription? I pay for a daily newspaper, and that news is already getting a little long in the tooth with a 24 hr news cycle. </p><p></p><p>JR</p></blockquote><p></p>
[QUOTE="John Roberts, post: 66093, member: 126"] Re: Uli Behringer of The Music Group Q&A It's just business and simple math. Somebody has to pay the cost incurred to publish a periodical. As I already mentioned Consumer Reports had a reader funded business model so they didn't have to face the conundrum of insulting their customer. I suspect many would want to become "Mix" (for extra credit how many remember when Mix was a regional newsprint publication?) Reviews can be disciplined and uncompromising, but it isn't always easy. Some may recall Hugh Ford (RIP) at Studio Sound, he was tough but fair. RE/P magazine's editor asked both me and Paul Buff (Allison, Valley Audio, etc), to review products for them and we both declined because we had day jobs (running our own companies) and obvious conflicts of interest. Even Julian Hirsch (RIP) the much maligned technical editor of Stereo Review, was accused of never meeting a product he didn't like, but he often put his criticisms between the lines. I actually visited Julian's home when he reviewed one of my consumer products back in the day. He was no fawning easy review. These days there are several european magazines that perform rigorous product reviews. I can't read the different languages, but I can tell from the response charts etc. that they are doing more than kicking the tires and rubber stamping manufacturer's FAB bullet points. No, I am unapologetic about capitalism and the pursuit of profit. How do you think we ended up with all this advanced technology, for a fraction of the cost even a few years ago. Don't tell me the government did it. Peavey was an interesting experience. When I went to work there 25+ years ago I was all full of piss and vinegar, thinking I already knew everything about audio, and I could go to Peavey to add some brain power to their obvious muscle. I was quickly humbled to learn that they had a lot more on the ball than their public image suggested and I learned a ton while there. I will not dispute that after 15 years I grew weary of arguing with the guy who's name was on the buildings, but if anything I was arguing about ways to make "more" money. So no I did not get tired of that. That is how you keep score in business. The magazines will evolve or perish. if magazines can not create value for enough readers, they will disappear just like the dinosaurs. We live in a time where waiting for a monthly publication to get news is annoyingly long, and late news is like dead fish (it stinks), so they need to adjust with the times. The industry will prosper or not depending on the actions of the companies than make up the industry. The customers will drive this outcome based on the support they provide with their spending. When was the last time you paid for a magazine subscription? I pay for a daily newspaper, and that news is already getting a little long in the tooth with a 24 hr news cycle. JR [/QUOTE]
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