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Junior Varsity
Uli Behringer of The Music Group Q&A
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<blockquote data-quote="Uli Behringer" data-source="post: 75681" data-attributes="member: 1604"><p>Re: Uli Behringer of The Music Group Q&A</p><p></p><p>Dear Menno,</p><p></p><p>thank you for your kind comment and for your question. </p><p></p><p>I was asked a similar question some time ago and hence please allow me to re-post my answer below.</p><p></p><p>I am a classically trained pianist with a passion for Jazz and an immense admiration for Oscar Peterson. Naturally, I have a strong affinity for keyboards and while we used to make digital pianos in the past, we stopped its production some years ago since it is an extremely competitive business with a low return.</p><p></p><p>Would we build synthesizers? </p><p></p><p>It might interest you that I started my career by building my own synthesizer over 30 years ago. Luckily, the UB1 below never made it into mass production.</p><p>When you look at market stats for hardware synthesizers, you will notice that this category is in decline while the R&D effort do develop synthesizers is extensive. This is obviously not a good combination. </p><p></p><p>However we are definitely focusing on the development of new USB/Midi Controllers as this is a growing market where we feel we can add value through innovation.</p><p></p><p>A key factor for a successful business is focus and while we always keep an open mind for new opportunities, pianos and synthesizers are not on our priority list. </p><p></p><p>If you have a chance to visit us at the Namm show, you will easily easily understand what the Vision of our Company is.</p><p></p><p>Warm regards</p><p></p><p>Uli</p></blockquote><p></p>
[QUOTE="Uli Behringer, post: 75681, member: 1604"] Re: Uli Behringer of The Music Group Q&A Dear Menno, thank you for your kind comment and for your question. I was asked a similar question some time ago and hence please allow me to re-post my answer below. I am a classically trained pianist with a passion for Jazz and an immense admiration for Oscar Peterson. Naturally, I have a strong affinity for keyboards and while we used to make digital pianos in the past, we stopped its production some years ago since it is an extremely competitive business with a low return. Would we build synthesizers? It might interest you that I started my career by building my own synthesizer over 30 years ago. Luckily, the UB1 below never made it into mass production. When you look at market stats for hardware synthesizers, you will notice that this category is in decline while the R&D effort do develop synthesizers is extensive. This is obviously not a good combination. However we are definitely focusing on the development of new USB/Midi Controllers as this is a growing market where we feel we can add value through innovation. A key factor for a successful business is focus and while we always keep an open mind for new opportunities, pianos and synthesizers are not on our priority list. If you have a chance to visit us at the Namm show, you will easily easily understand what the Vision of our Company is. Warm regards Uli [/QUOTE]
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Uli Behringer of The Music Group Q&A
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