Unconvincing Ad
- Thread starter Bennett Prescott
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Re: Unconvincing Ad
Maybe they meant: "Surprisingly, Digital" ?
Either way it's pretty strange. Their big push is the phase response with DSP which wouldn't be possible in the analogue domain. Where was the ad from? Some markets shun digital, while others embrace it. Maybe they're trying to shed the bad reputation digital has in the former segment?
I dunno... does this advertisement make you want to buy this speaker?
Maybe they meant: "Surprisingly, Digital" ?
Either way it's pretty strange. Their big push is the phase response with DSP which wouldn't be possible in the analogue domain. Where was the ad from? Some markets shun digital, while others embrace it. Maybe they're trying to shed the bad reputation digital has in the former segment?
Re: Unconvincing Ad
Not that it's much better, but something like "Digital that's surprisingly analog" would have been more interesting.
Greg
Not that it's much better, but something like "Digital that's surprisingly analog" would have been more interesting.
Greg
Re: Unconvincing Ad
There has to be some kind of translation mistake here. I wonder what their original idea was in Japanese?
There has to be some kind of translation mistake here. I wonder what their original idea was in Japanese?
Re: Unconvincing Ad
Marketers have been associating "digital=good" , with unrelated products for a long time... I even recall some ads touting "digital ready" headphones.
A lot of this merchandising/marketing operates at a subliminal level, so is based on crude word associations with good/bad or better. Many consumers just assume that technology they don't understand must be better...
Those ads were not intended for us..
JR
Marketers have been associating "digital=good" , with unrelated products for a long time... I even recall some ads touting "digital ready" headphones.
A lot of this merchandising/marketing operates at a subliminal level, so is based on crude word associations with good/bad or better. Many consumers just assume that technology they don't understand must be better...
Those ads were not intended for us..
JR
Re: Unconvincing Ad
The one I really hate right now is all the HD stuff. Especially Lowes and Home Depot selling "HD paint" yes that's right, high definition house paint :roll:
The one I really hate right now is all the HD stuff. Especially Lowes and Home Depot selling "HD paint" yes that's right, high definition house paint :roll:
Re: Unconvincing Ad
Oh gosh. Now you have done it. You have reminded me of the 1980s when consumer CD players first made the scene. For at least an entire decade, home stereo speakers were then also referred to as "digital-ready". Presumably with regards to their ability to reproduce the entire dynamic range. What else would it be? Haven't thought of that one in a while.
Oh gosh. Now you have done it. You have reminded me of the 1980s when consumer CD players first made the scene. For at least an entire decade, home stereo speakers were then also referred to as "digital-ready". Presumably with regards to their ability to reproduce the entire dynamic range. What else would it be? Haven't thought of that one in a while.
Re: Unconvincing Ad
So "HD" might be the next "Pro". When it was Pro gear, it didn't need to say so. And when it says so, it is not necessarily "Pro".
Actually this may be worthy of a new thread. Broadly used consumerist culture terms gently introduced into broader marketing 101.
"Pro" in use often seems like they misspelled "poor" or Po'. Easy enough mistranslation. Especially for Japanese products circa 1978 to 1989 or so. Back in those days it seemed to have a charm all its own.
"HD" (thanks armchair jock culture), Look for them to use bigger more sophisticated sounding phrases like "Business Class"...etc. Just watch commercials on today's TV to get insight into tomorrow's consumer branding. You might not see a Bailout version for newbies, it would even wipe your ass for you. What do you need a Soundman for anymore. Not politically correct enough though.
I can be guilty in referring to my stuff as "industrial gear" sometimes when communicating with others outside the field. I try to avoid using the word "Pro" under any circumstances as any old piece of shit you can buy at Home Depot or Walmart from "Duck Tape" to cheap extension cords with molded ends is nowadays called "Pro".
So "HD" might be the next "Pro". When it was Pro gear, it didn't need to say so. And when it says so, it is not necessarily "Pro".
Actually this may be worthy of a new thread. Broadly used consumerist culture terms gently introduced into broader marketing 101.
"Pro" in use often seems like they misspelled "poor" or Po'. Easy enough mistranslation. Especially for Japanese products circa 1978 to 1989 or so. Back in those days it seemed to have a charm all its own.
"HD" (thanks armchair jock culture), Look for them to use bigger more sophisticated sounding phrases like "Business Class"...etc. Just watch commercials on today's TV to get insight into tomorrow's consumer branding. You might not see a Bailout version for newbies, it would even wipe your ass for you. What do you need a Soundman for anymore. Not politically correct enough though.
I can be guilty in referring to my stuff as "industrial gear" sometimes when communicating with others outside the field. I try to avoid using the word "Pro" under any circumstances as any old piece of shit you can buy at Home Depot or Walmart from "Duck Tape" to cheap extension cords with molded ends is nowadays called "Pro".
Re: Unconvincing Ad
They could put a big sign on the front of the PRO6 that says... "The sound-guy is a douche" and I would still be happy to use one! In-fact, they could attach a swinging boot that comes out from under the console and tries to kick you while you are using it, and I still wouldn't turn one down.
I think they can have a pass on using PRO in the name.
They could put a big sign on the front of the PRO6 that says... "The sound-guy is a douche" and I would still be happy to use one! In-fact, they could attach a swinging boot that comes out from under the console and tries to kick you while you are using it, and I still wouldn't turn one down.
I think they can have a pass on using PRO in the name.
Re: Unconvincing Ad
Midas can use Pro because they are tipping their hat to the original Pro series Midas consoles, one of which is still out with AC/DC.
Midas can use Pro because they are tipping their hat to the original Pro series Midas consoles, one of which is still out with AC/DC.
Re: Unconvincing Ad
OH YEAH!!!
Keeping a Pro-6 sitting next to it too for support acts and as a backup... Pretty NICE!
OH YEAH!!!
Keeping a Pro-6 sitting next to it too for support acts and as a backup... Pretty NICE!
Re: Unconvincing Ad
I wonder if they will provide measured phase responses- or just talk about it.
I wonder if they will provide measured phase responses- or just talk about it.