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The Basement
Unconvincing Ad
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<blockquote data-quote="John Roberts" data-source="post: 23172" data-attributes="member: 126"><p>Re: Unconvincing Ad</p><p></p><p>Marketers have been associating "digital=good" , with unrelated products for a long time... I even recall some ads touting "digital ready" headphones. </p><p></p><p>A lot of this merchandising/marketing operates at a subliminal level, so is based on crude word associations with good/bad or better. Many consumers just assume that technology they don't understand must be better... </p><p></p><p>Those ads were not intended for us.. </p><p></p><p>JR</p></blockquote><p></p>
[QUOTE="John Roberts, post: 23172, member: 126"] Re: Unconvincing Ad Marketers have been associating "digital=good" , with unrelated products for a long time... I even recall some ads touting "digital ready" headphones. A lot of this merchandising/marketing operates at a subliminal level, so is based on crude word associations with good/bad or better. Many consumers just assume that technology they don't understand must be better... Those ads were not intended for us.. JR [/QUOTE]
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