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<blockquote data-quote="Chris Davis" data-source="post: 23192" data-attributes="member: 137">Re: Unconvincing Ad&nbsp;So &quot;HD&quot; might be the next &quot;Pro&quot;.&nbsp; When it was Pro gear, it didn&#039;t need to say so.&nbsp; And when it says so, it is not necessarily &quot;Pro&quot;.Actually this may be worthy of a new thread.&nbsp; Broadly used consumerist culture terms gently introduced into broader marketing 101.&quot;Pro&quot; in use often seems like they misspelled &quot;poor&quot; or Po&#039;.&nbsp; Easy enough mistranslation.&nbsp; Especially for Japanese products circa 1978 to 1989 or so.&nbsp; Back in those days it seemed to have a charm all its own.&nbsp;&nbsp; &quot;HD&quot; (thanks armchair jock culture), Look for them to use bigger more sophisticated sounding phrases like &quot;Business Class&quot;...etc.&nbsp; Just watch commercials on today&#039;s TV to get insight into tomorrow&#039;s consumer branding.&nbsp; You might not see a Bailout version for newbies, it would even wipe your ass for you.&nbsp; What do you need a Soundman for anymore.&nbsp; Not politically correct enough though.I can be guilty in referring to my stuff as &quot;industrial gear&quot; sometimes when communicating with others outside the field.&nbsp; I try to avoid using the word &quot;Pro&quot; under any circumstances as any old piece of shit you can buy at Home Depot or Walmart from &quot;Duck Tape&quot; to cheap extension cords with molded ends is nowadays called &quot;Pro&quot;.</blockquote>

[QUOTE="Chris Davis, post: 23192, member: 137"] Re: Unconvincing Ad So "HD" might be the next "Pro". When it [I]was[/I] Pro gear, it didn't need to say so. And when it says so, it is not necessarily "Pro". Actually this may be worthy of a new thread. Broadly used consumerist culture terms gently introduced into broader marketing 101. "Pro" in use often seems like they misspelled "poor" or Po'. Easy enough mistranslation. Especially for Japanese products circa 1978 to 1989 or so. Back in those days it seemed to have a charm all its own. "HD" (thanks armchair jock culture), Look for them to use bigger more sophisticated sounding phrases like "Business Class"...etc. Just watch commercials on today's TV to get insight into tomorrow's consumer branding. You might not see a Bailout version for newbies, it would even wipe your ass for you. What do you need a Soundman for anymore. Not politically correct enough though. I can be guilty in referring to my stuff as "industrial gear" sometimes when communicating with others outside the field. I try to avoid using the word "Pro" under any circumstances as any old piece of shit you can buy at Home Depot or Walmart from "Duck Tape" to cheap extension cords with molded ends is nowadays called "Pro". [/QUOTE]

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