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WFX Nashville Live Sound Int. Speaker Demo
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<blockquote data-quote="Tim McCulloch" data-source="post: 146761" data-attributes="member: 67"><p>Re: WFX Nashville Live Sound Int. Speaker Demo</p><p></p><p>And ultimately, Ivan, nobody but we techy types listen to pink noise.</p><p></p><p>I've tuned systems for demonstrations based on what sounds good to me, what I *think* the client wants, and also "linear." What I've learned is that clients don't really know how they want a system voiced or have very strong ideas (for good or bad). The product that gets the initial nod is the one that makes the eyes of the most influential person on the committee light up. It's the "out of the box experience" that really sets the bar for the rest of the demos. Finding out who and what they like is the key to selling stuff. It's too often not about what actually might work best, be the most flexible, or return value over time.</p><p></p><p>I wasn't at the WFX demo, but I heard the ANYA rig in a real world, commercial use situation: an "A" level international rock act in an arena, with the time to walk the entire venue with a mixture of noise and programme material. I spent some one on one time with the system engineer from Sound Image. I talked to the BE as well.</p><p></p><p>Perhaps the disconnect here is that there are differing considerations of folks evaluating the systems: I'm not focused on the HoW/worship business so perhaps the things that make the ANYA, to me, an interesting & appealing choice worthy of more investigation are not things that matter to the WFX attendees. As I was not there I can't say how that demonstration sounded in comparison to the real-world performance use I heard in the type of venue we provide systems for... but I know that perception is in the ear of the beholder.</p></blockquote><p></p>
[QUOTE="Tim McCulloch, post: 146761, member: 67"] Re: WFX Nashville Live Sound Int. Speaker Demo And ultimately, Ivan, nobody but we techy types listen to pink noise. I've tuned systems for demonstrations based on what sounds good to me, what I *think* the client wants, and also "linear." What I've learned is that clients don't really know how they want a system voiced or have very strong ideas (for good or bad). The product that gets the initial nod is the one that makes the eyes of the most influential person on the committee light up. It's the "out of the box experience" that really sets the bar for the rest of the demos. Finding out who and what they like is the key to selling stuff. It's too often not about what actually might work best, be the most flexible, or return value over time. I wasn't at the WFX demo, but I heard the ANYA rig in a real world, commercial use situation: an "A" level international rock act in an arena, with the time to walk the entire venue with a mixture of noise and programme material. I spent some one on one time with the system engineer from Sound Image. I talked to the BE as well. Perhaps the disconnect here is that there are differing considerations of folks evaluating the systems: I'm not focused on the HoW/worship business so perhaps the things that make the ANYA, to me, an interesting & appealing choice worthy of more investigation are not things that matter to the WFX attendees. As I was not there I can't say how that demonstration sounded in comparison to the real-world performance use I heard in the type of venue we provide systems for... but I know that perception is in the ear of the beholder. [/QUOTE]
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