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<blockquote data-quote="John Roberts" data-source="post: 65067" data-attributes="member: 126">Re: What does &#039;MI&#039; mean?Install has always been a sharp pencil (cheap customer) business. TOA gained market share from old line players by building low cost (but reliable) product in japan. Other value manufacturers pursue that business also because it is larger than many think. Live sound providers have always been a mix of pro sound companies and those who want to be. Some learn and grow to be more substantial &quot;pro&quot; providers, some fade away. This is not a new thing. As far as the equipment makers are concerned follow the money. There&#039;s a reason Uli is buying up other &quot;pro&quot; brands... he makes more money selling MI product to MI customers. While most MI giants want to be all things to all people, and it isn&#039;t a technology limitation, brand perception makes it difficult to hold two market positions at the same time.&nbsp;&nbsp; JR</blockquote>

[QUOTE="John Roberts, post: 65067, member: 126"] Re: What does 'MI' mean? Install has always been a sharp pencil (cheap customer) business. TOA gained market share from old line players by building low cost (but reliable) product in japan. Other value manufacturers pursue that business also because it is larger than many think. Live sound providers have always been a mix of pro sound companies and those who want to be. Some learn and grow to be more substantial "pro" providers, some fade away. This is not a new thing. As far as the equipment makers are concerned follow the money. There's a reason Uli is buying up other "pro" brands... he makes more money selling MI product to MI customers. While most MI giants want to be all things to all people, and it isn't a technology limitation, brand perception makes it difficult to hold two market positions at the same time. JR [/QUOTE]

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