[ATTACH=JSON]205166.vB5-nodeid=205166[/ATTACH]MARCOUSSIS, France – January 24, 2017 — L-Acoustics has announced the appointment of industry veteran Jeff Rocha as Head of Market Development for North America. Reporting directly to L-Acoustics, Inc. Chief Executive Officer Laurent Vaissié, Rocha’s remit will be to analyze and develop market strategies for L-Acoustics products in the North American market, collaborating across the Applications, Marketing and Sales functions for implementation.
One of the most respected figures in the professional audio industry, Rocha joins L-Acoustics following more than 20 years driving product development and strategy at Eastern Acoustics Works (EAW). His various leadership positions in engineering and management there include five years as President and Managing Director of EAW and, most recently, EVP of Strategy and Business Development.
“Jeff’s extensive experience at key posts in the industry brings a unique and fresh perspective to lead our market development strategy. His combination of technical expertise, industry knowledge, and business acumen will be a great asset for L-Acoustics,” affirmed Vaissié. “Jeff is a natural leader and genuine team player whose values fit perfectly with L-Acoustics’ culture of premium performance and level-headed business development. Welcoming Jeff to this newly created position will contribute to securing our leadership position in North America and around the world.”
“I’m very excited to join a team that has demonstrated a sustained emphasis on technology and innovation in their product development,” added Rocha. “It will be an honor and pleasure for me to maintain and expand the position and renown of the L-Acoustics brand, ensuring that we are present wherever there is need for the best sounding solutions.”
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L-Acoustics
Founded in 1984 near Paris, France, L-Acoustics is a leading manufacturer of turnkey solutions for the professional sound industry. Part of the L-Group, which counts 400 team members, L-Acoustics is present in over 75 countries either through subsidiaries or via a network of certified distributors or providers. Twenty percent of L-Acoustics’ team-members are dedicated to research and development.
Recognized throughout the industry for pioneering the modern line array, L-Acoustics offers a total system approach for both the touring and fixed installation markets, and a product line responding to the needs of venues from the most intimate club to the grandest arena. L-Acoustics sound systems can be heard in places like the Hollywood Bowl, the NFL Cardinals University of Phoenix Center, or the Philharmonie de Paris. L-Acoustics solutions have been used at seven of the world’s ten top-grossing festivals*, the London, Sochi and Rio Olympics, and on the Adele 2016/2017 World Tour, among others.
