[ATTACH=JSON]205809.vB5-nodeid=205809[/ATTACH]MARCOUSSIS, France – March 2017 — L-Acoustics announces the appointment of Alex Soto as Applications Engineer, supporting the rental and install markets in Latin America and the Caribbean. Working in close collaboration with Regional Sales Manager Tim McCall, Soto’s expertise will benefit the dynamic and growing network of partners and clients in the LATAM region.
A well-known and well-liked figure in the Latin American professional audio industry, Soto bring to L-Acoustics extensive experience in all areas of sound production and a deep knowledge of L-Acoustics’ systems. Having global experience with high-profile touring artists such as The Rolling Stones, Chayanne, Rammstein and Maroon 5, Soto is also renowned for his sound designs for festival stalwarts Hell & Heaven Metal Fest, Electric Daisy Carnival and MTV World Stage. He’s worked for and with the most prominent sound providers throughout the region and honed his L-Acoustics expertise as a consultant and trainer since 2007. Centrally based in Guadalajara, Mexico, Soto has quick and easy access to partners and clients throughout the region.
“The appointment of Alex is the greatest indication of the strength of our commitment to the Latin American and Caribbean markets,” affirms McCall. “His in-depth knowledge of and experience with L-Acoustics systems, having performed as a system tech across the region, will prove invaluable to our growing network of distributors, installers and rental partners in the region.”
“I’m pleased to join a team that is fully focused on offering systems that provide long-term value and cutting-edge innovation to its partners and clients,” adds Soto. “I look forward to providing ongoing local support and broadening L-Acoustics’ training and technical assistance programs in Spanish.”
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About L-Acoustics
Founded in 1984 near Paris, France, L-Acoustics is a leading manufacturer of turnkey solutions for the professional sound industry. Part of the L-Group, which counts 400 team members, L-Acoustics is present in over 80 countries either through subsidiaries or via a network of certified distributors or providers. Twenty percent of L-Acoustics’ team-members are dedicated to research and development.
Recognized throughout the industry for pioneering the modern line array, L-Acoustics offers a total system approach for both the touring and fixed installation markets, and a product line responding to the needs of venues from the most intimate club to the grandest arena. L-Acoustics sound systems can be heard in places like the Hollywood Bowl, the NFL Cardinals University of Phoenix Center, or the Philharmonie de Paris. L-Acoustics solutions have been used at five of the world’s ten top-grossing festivals*, the London, Sochi and Rio Olympics, and on the Adele 2016/2017 World Tour, among others.
