[ATTACH=CONFIG]199565.vB5-legacyid=11141[/ATTACH]Sweetwater was recently honored by MUSIC Group with the “Dealer of the Year” award.
This prestigious award is given to the best performing retailer that includes sales performance, customer relationships and product knowledge.
CEO Uli Behringer commented: “We are very proud of the relationship with Sweetwater and their team. Over the past two years, sales of our brands Midas, Turbosound, Behringer and Bugera have seen unprecedented growth.
This is clearly no coincidence, as Sweetwater has an incredible focus on customer experience that includes not only profound product knowledge, but also what is often forgotten, friendly and competent interaction with customers. As part of the success, Sweetwater decided to support all of MUSIC Group’s brands Behringer, Bugera, Midas and Turbosound as well as all of their 600 products.
Uli Behringer, continued: “I had the pleasure to speak in front of Sweetwater’s 250 sales engineers and experience firsthand the professional operation Sweetwater is built on. We would like to congratulate Chuck and his team on this prestigious Award.”
CEO at Sweetwater, Chuck Surack commented: “It’s an honor to be chosen as MUSIC Group’s Dealer of the Year, and I’m proud to accept it on behalf of every employee of Sweetwater. As a full line dealer of the wonderfully diverse Behringer, Bugera, Midas and Turbosound lines, we’ve found that customers are quickly discovering the quality and value these brands bring to their music making experience. And, because Sweetwater continues to build our business on the simple principle of “doing the right thing”, Behringer’s and Bugera’s quality control and industry leading low failure rates allow us to recommend products like their incredible X32 mixer with complete confidence.”
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About MUSIC Group
The Music Group is one of the world’s largest pro audio and music products companies. As the corporate parent for world-recognized brands such as Midas, Klark Teknik, Turbosound, Behringer and Bugera, the Music Group owns and manages some of the finest brands in the industry. With a solid platform of technical innovation, proprietary Intellectual Property and unparalleled brand equity, Music Group companies and brands lead the market in over 130 countries across the globe.
Music Group products are designed and developed by over 250 dedicated members of the industry’s most accomplished engineering team, spanning three continents. Our products are built and thoroughly quality tested in our own state-of-the-art factory Music Group City where we control every aspect of the supply chain and manufacturing process. The result of this intensive commitment to quality is that Music Group products are trusted by millions of users every day to produce and perform to exacting specifications and tolerances.
Music Group products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations and on major musical concert tours.
For more information, please visit music-group.com.
