[ATTACH=CONFIG]199766.vB5-legacyid=11763[/ATTACH]MADISON, Wisconsin – January 2015 — Sitting on the picturesque southern shore of Lake Mendota on the campus of University of Wisconsin-Madison, the Memorial Union building has served as the school’s hub for student government and other organizations, dining, entertainment and general social life since 1928. The crown jewel of the facility is the 1,165-seat Wisconsin Union Theater, which began featuring performances 75 years ago and recently installed its first full-range line array system, an L-Acoustics Kara rig.
First opened in 1939, the auditorium plays host to a wide range of performing arts events, mostly live music and dance, but also some theatre and lectures. The music talent ranges from national and international touring acts to University department performances, as well as those programmed by student groups and local non-profits. The Wisconsin Union has a student committee that plans a season of events – about 40 percent of the schedule – and the rest is open rentals, with priority given to University departments and student organizations.
The loudspeaker installation, which took place this past September, came at the tail end of a two-year remodel of the building’s entire west wing. “The loudspeakers weren’t actually part of the project, but we knew we wanted to upgrade the sound system before the wing reopened, so we did it at the same time,” notes Jeff Macheel, technical director of the Wisconsin Union Theater, who adds that the installation has already quickly realized a substantial ROI. “Our new system has already cut down the University’s rental costs; I would estimate around $12,000 in four months, which is significant.”
Coming into the project, Macheel had initially issued an RFP with very concise specifications for a line array system that would both deliver even coverage throughout the entire venue and meet the requirements of touring acts. Doing his homework, he consulted with his counterparts at local performing arts venues, including the Overture Center’s Capitol Theatre, which is similar in size to the Union and also owns a Kara system.
During his research phase, Macheel was particularly impressed when attending a demo day at Milwaukee-based L-Acoustics Certified Provider Clearwing Productions, which enthusiastically answered the RFP. Clearwing had also previously installed a lighting system at the University’s basketball arena, as well as supplied rental equipment for the Wisconsin Union Theater.
[ATTACH=CONFIG]199767.vB5-legacyid=11764[/ATTACH]”One of the requirements of the Union’s proposal was that whatever system was brought in would need to be tried out in its entirety – the whole thing,” says Mike Jonas, Clearwing’s systems project manager. “All the subs, all the amps, everything at the venue. Bringing in the full system for us was great because we’re a production house as well, so we had all of that in our inventory. It wasn’t a problem for us to show up with exactly what they were going to get.”
The University had a scoring system for the shootout that took into account “how the system sounded, how easy it was to rig, and how many people it took to rig it, among other criteria,” recounts Jonas. Prior to the demonstration, Clearwing worked with L-Acoustics to model the room and L-Acoustics’ Andre Pichette, head of install applications, was on hand for the demo.
“Obviously, we have a very favorable relationship with L-Acoustics,” says Jonas. “For applications such as this, they’re one of our favorite choices and we always get strong support. Also, since we are both a rental and installation house, if the Union ever has an event where they need to augment their system, say with a few more subwoofers, we have everything they would possibly need in stock.”
At the shootout, “The system performed exactly as modeled and expected; that was pretty awesome,” Jonas states. “We found out that we won the project the following week. The Union was on a tight timetable; there was a very narrow window when they could get the system in between events. So we pulled the wiring, got the amps and speakers mounted, rigged it in a day, and got them custom carts that allow them to wheel it all off when not in use.”
Installed for its first performance – Brooklyn, NY-based instrumental fusion act Snarky Puppy – the new system features two SB18 subs flown over eight Kara enclosures per side, a single SB28 sub positioned on the floor below each array and five coaxial 5XT front fills, all collectively powered by a total of five LA8 amplified controllers.
Macheel adds, “The system is easy to set up and use, and sounds great. We haven’t had to change anything from Clearwing’s install, and every touring group that has passed through has confirmed that we made the right choice.”
For details on the theater and its schedule of events, visit [url]www.uniontheater.wisc.edu[/url]. Clearwing Productions can also be found on the Web at [url]www.clearwing.com[/url].
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About L-Acoustics
Founded in 1984 near Paris, France, L-Acoustics is a leading manufacturer of turnkey solutions for the professional sound industry. With 250 team members, 20 percent of whom are dedicated to R&D, L-Acoustics is present in over 60 countries either through subsidiaries or via a network of certified distributors or providers.
Recognized throughout the industry for pioneering the modern line array, L-Acoustics offers a total system approach for both the touring and fixed installation markets, and a product line responding to the needs of venues from the most intimate club to the grandest arena. L-Acoustics sound systems can be heard in places like the Hollywood Bowl, the NBA Houston Rockets Toyota Center, or the Philharmonie de Paris. L-Acoustics solutions have been used at six of the world’s ten top-grossing festivals, the London and Sochi Olympics, and on the Justin Timberlake 20/20 Experience World Tour, among others.
