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Audix Appoints Glenn Roop as Key Account Manager and Consultant Liaison

Wilsonville, OR (November 27, 2023) — Audix, the acclaimed manufacturer of superior quality microphone products which is a part the Videndum Media Solutions group, is very pleased to announce the appointment of Glenn Roop to the position of Key Account Manager and Consultant Liaison. In his new position, Roop will oversee the cultivation of marketplace client relationships and drive brand expansion with a focus on product-oriented solutions.

Glenn Roop brings a wealth of experience to the company which spans the professional audio and broadcast industries. Prior to pursuing his studies at Kent State University, he embarked on his professional career at radio station WKNT, conducting human interest type interviews with the local community. His tenure in broadcasting gave him hands-on experience in repairing intricate equipment, including microphones. After college, he established his own DJ company, Entertainment Concepts, and then secured a role in inside sales at Audio-Technica, where he progressed over the years from Regional Director to National Director, ultimately assuming the role of Director of Professional Products.

Glenn later joined CAD Audio, where he played a pivotal role in sales, marketing, and artist relations, playing a big part in the company’s introduction of new product categories to market, including headphones, wireless technology, and installation products.

The new appointment reinforces Videndum’s continued commitment to strengthening its position in the audio marketplace and expanding its professional audio team, by hiring professionals who bring extensive industry knowledge and expertise to the group.

“Videndum is committed to continually improving our value proposition for our customers and end users,” says Bjørn Rennemo-Henriksen, Audio Sales Senior Director. “We welcome Glenn and his vast industry experience in the professional audio segment, which strengthens our position even more to deliver on our commitment.”

“Audix is a very strong and recognized brand with substantial global opportunities,” says Roop. “There’s a really a bright future for Audix and I’m excited to be able to be a party of its journey.”

About Audix

Audix began in 1984 and to this day their mission remains unchanged – to design, engineer and manufacture high‐quality microphones for the professional audio, live sound, recording and installation markets. With passion and ingenuity, the company strives to provide their customers with products that exceed expectations. The company’s headquarters in Wilsonville, Oregon is home for their research and development team, combined with an in‐house manufacturing facility. From concept to completion, the company prides itself on having high-performing products and a loyal customer base. 

About Videndum Media Solutions

Videndum Media Solutions is a division of Videndum plc, an international group of companies serving customers in the growing content creation market. Videndum Media Solutions designs, manufactures, and distributes premium branded photographic and video equipment such as tripods; bags; filters; backgrounds; motion control; lights and microphones for professional and hobbyist photographers and video-makers; and content creators. Positioning Videndum Media Solutions as the leading global provider of accessories within the fast-growing digital multi-media content market, the portfolio includes the following premium brands: Audix; Avenger; Colorama; Gitzo; JOBY; Lowepro; Manfrotto; Rycote; Savage and Syrp Lab. All products are distributed on a direct basis in 11 markets across the world through Videndum Media Distribution, as well as many other markets through a network of qualified retail partners.