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<blockquote data-quote="John Roberts" data-source="post: 115053" data-attributes="member: 126">Re: New Midas M32 ConsoleAnd here&#039;s your change. Apples and oranges... Yes patent litigation is getting all too common. FWIW there was recent legislation passed, and more pending to reform some distortions in patent law, and currently something like 3 patent cases accepted by the Supreme court that may have some consequences. I do not equate Behringer vs. XYZ as similar to Apple vs, Samsung. I may expand upon that off list. I really don&#039;t enjoy rehashing this old theme.&nbsp; Gut&#039;s... I have seen many companies fail, not for lack of guts, if anything maybe too much risk taking. For a company like Apple sometimes they buy a small company for the IP sometimes for the talent. For an interesting twist on that Creative LAbs, if your memory goes back far enough, was a computer sound card company. They were licensing a sound library from a keyboard company and when their PC sound card business exploded, it became cheaper for them to buy the company than pay them the royalties.&nbsp; &nbsp; It is difficult to think of wholly owned company with a mass market parent as maintaining an identity of it&#039;s own, old or new. It is the work of brand management to reinforce to the customers that it has a separate identity but the reality is they are inextricable intertwined with their new daddy.&nbsp; Yes the pro audio world is the small part of the iceberg showing above the water line. Uli&#039;s millions do not come from selling high end audio products to the folks on stage, but to the larger market sitting in the audience. to be continued offline JRPS: Once again to try to drag this back on topic, the X32 has a potential as a crossover product to attract more professional users if it proves itself reliable, so a Midas version could help overcome entrenched opposition to the lower end badge, and natural aversion to overly popular SKUs. It just doesn&#039;t look cool for a pro to be yet another incremental user, while real pro&#039;s don&#039;t worry that much about appearances.</blockquote>

[QUOTE="John Roberts, post: 115053, member: 126"] Re: New Midas M32 Console And here's your change. Apples and oranges... Yes patent litigation is getting all too common. FWIW there was recent legislation passed, and more pending to reform some distortions in patent law, and currently something like 3 patent cases accepted by the Supreme court that may have some consequences. I do not equate Behringer vs. XYZ as similar to Apple vs, Samsung. I may expand upon that off list. I really don't enjoy rehashing this old theme. Gut's... I have seen many companies fail, not for lack of guts, if anything maybe too much risk taking. For a company like Apple sometimes they buy a small company for the IP sometimes for the talent. For an interesting twist on that Creative LAbs, if your memory goes back far enough, was a computer sound card company. They were licensing a sound library from a keyboard company and when their PC sound card business exploded, it became cheaper for them to buy the company than pay them the royalties. It is difficult to think of wholly owned company with a mass market parent as maintaining an identity of it's own, old or new. It is the work of brand management to reinforce to the customers that it has a separate identity but the reality is they are inextricable intertwined with their new daddy. Yes the pro audio world is the small part of the iceberg showing above the water line. Uli's millions do not come from selling high end audio products to the folks on stage, but to the larger market sitting in the audience. to be continued offline JR PS: Once again to try to drag this back on topic, the X32 has a potential as a crossover product to attract more professional users if it proves itself reliable, so a Midas version could help overcome entrenched opposition to the lower end badge, and natural aversion to overly popular SKUs. It just doesn't look cool for a pro to be yet another incremental user, while real pro's don't worry that much about appearances. [/QUOTE]

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