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<blockquote data-quote="John Roberts" data-source="post: 115178" data-attributes="member: 126">Re: New Midas M32 ConsoleMackie got tangled up in the rise of customer acceptance for Chinese built goods, and their huge marketing investment in being US made (&quot;Made in USA by Mackoids&quot;). I listened to a parade of customers and dealers telling me they would NEVER ever buy Chinese made goods, then watched the dramatic shift in sales to the significantly cheaper versions of familiar looking products.&nbsp; Mackie eventually gave in to the compelling marketplace dynamic but were late to the change with several missteps. Since their original model was a form of value proposition (selective professional features at MI prices, and carpet bombing advertising). No amount of advertising could overcome the 20% or 30% cost deltas and their original business model collapsed.&nbsp; Before they could retrench a lot of their market place momentum was captured by similar looking products made in China. I have already posted this but colonial America ripped off European IP back in our colonial and early years. This too is a natural pattern that gets repeated around the world as countries become industrialized. For the record this lack of respect for other nation&#039;s IP only applies to their home markets, as US IP is generally enforced in the US market. China will clean up their act after they have their own IP at risk. JR</blockquote>

[QUOTE="John Roberts, post: 115178, member: 126"] Re: New Midas M32 Console Mackie got tangled up in the rise of customer acceptance for Chinese built goods, and their huge marketing investment in being US made ("Made in USA by Mackoids"). I listened to a parade of customers and dealers telling me they would NEVER ever buy Chinese made goods, then watched the dramatic shift in sales to the significantly cheaper versions of familiar looking products. Mackie eventually gave in to the compelling marketplace dynamic but were late to the change with several missteps. Since their original model was a form of value proposition (selective professional features at MI prices, and carpet bombing advertising). No amount of advertising could overcome the 20% or 30% cost deltas and their original business model collapsed. Before they could retrench a lot of their market place momentum was captured by similar looking products made in China. I have already posted this but colonial America ripped off European IP back in our colonial and early years. This too is a natural pattern that gets repeated around the world as countries become industrialized. For the record this lack of respect for other nation's IP only applies to their home markets, as US IP is generally enforced in the US market. China will clean up their act after they have their own IP at risk. JR [/QUOTE]

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