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The Basement
Copyright, Patent, General Intellectual Property Discussion (Branch from M32 Thread)
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<blockquote data-quote="John Roberts" data-source="post: 115189" data-attributes="member: 126"><p>Re: New Midas M32 Console</p><p></p><p></p><p>Chinese gear built with identical components, built to identical build standards, will be identical. </p><p></p><p>I recall when Peavey started building guitar amps in China, we had to literally ship spring reverb pans to China from the US, because we could not source Chinese made reverbs that didn't suck. They looked identical but were not. The same thing goes for loudspeakers. If the components are not the same, the end product will not be the same (doh). I see this as a Mackie manufacturing management problem, not a Chinese build problem. Somebody somewhere made a cognizant decision to relax the product standard. Many small companies make a related mistake of relying upon Chinese contract manufacturers to make low level manufacturing decisions that are not completely spelled out in the production line assembly routings. The solution for this is to either have western boots on the ground in the factory, and/or get your documentation complete. </p><p></p><p>Hon Hai (aka Foxconn, aka Apple's contract manufacturer) is now opening a US factory. I do not know how much of this political appeasement, and how much is the dynamic of increasing cost in China and improving manufacturing conditions here (lower energy costs here are a good thing). it seems robots can work as cheaply here as there. </p><p></p><p>Don't overestimate what Mackie brought to the game. In my judgement as a direct competitor they changed the game mainly with their marketing. The product was far from revolutionary. They added PFL to a small mixer, then touted it in blanket advertising as the "must have" new feature. It worked because they advertised that first mixer, more than some other larger established companies spent advertising hundreds/thousands of skus. Mackie did not have the chops to even make a robust large format analog console, let alone digital console. While not rocket science, it is science with a learning curve. I saw multiple early digital console programs that never made it to market because the user market was small at high early days digital console prices and the technology development hurdle was high. </p><p></p><p>JR</p></blockquote><p></p>
[QUOTE="John Roberts, post: 115189, member: 126"] Re: New Midas M32 Console Chinese gear built with identical components, built to identical build standards, will be identical. I recall when Peavey started building guitar amps in China, we had to literally ship spring reverb pans to China from the US, because we could not source Chinese made reverbs that didn't suck. They looked identical but were not. The same thing goes for loudspeakers. If the components are not the same, the end product will not be the same (doh). I see this as a Mackie manufacturing management problem, not a Chinese build problem. Somebody somewhere made a cognizant decision to relax the product standard. Many small companies make a related mistake of relying upon Chinese contract manufacturers to make low level manufacturing decisions that are not completely spelled out in the production line assembly routings. The solution for this is to either have western boots on the ground in the factory, and/or get your documentation complete. Hon Hai (aka Foxconn, aka Apple's contract manufacturer) is now opening a US factory. I do not know how much of this political appeasement, and how much is the dynamic of increasing cost in China and improving manufacturing conditions here (lower energy costs here are a good thing). it seems robots can work as cheaply here as there. Don't overestimate what Mackie brought to the game. In my judgement as a direct competitor they changed the game mainly with their marketing. The product was far from revolutionary. They added PFL to a small mixer, then touted it in blanket advertising as the "must have" new feature. It worked because they advertised that first mixer, more than some other larger established companies spent advertising hundreds/thousands of skus. Mackie did not have the chops to even make a robust large format analog console, let alone digital console. While not rocket science, it is science with a learning curve. I saw multiple early digital console programs that never made it to market because the user market was small at high early days digital console prices and the technology development hurdle was high. JR [/QUOTE]
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