Martin Audio has reorganized its distribution set-up in Mexico, appointing NTX Distribution specifically to handle the installation sector. Equally, sister company Optimal Audio also forms part of the new agreement to supplement the offering specifically towards commercial installation and small to medium multi-zoned venues.
Confirming the appointment Berenice Gutiérrez, founder and CEO of Proactive LATAM, who represent the two brands in Latin America and the Caribbean, stressed that negotiations had been conducted independently. “The move is highly significant for Martin Audio, as having had only one distribution partner for so long we can now focus on the important fixed installation market via NTX,” she stated. “But each brand has something unique to offer and addresses markets not necessarily covered by other products in the NTX portfolio.”
The negotiations began back last summer and were finally concluded at the turn of the year, to take effect from January 2023.
As a result...
