In an evolving post-pandemic world, Martin Audio has continued to keep ahead of the curve in its method of introducing new products to a global customer base.
It has revisited the successful formula first introduced at the recent ISE 2023 show in Barcelona—whereby non-attendees could share the same product launch experience as those who made the trip to Barcelona … except in the virtual world. As a result, the company has laid out its stall for a similar online experience in advance of its now firmly established biannual open days. These will take place at their High Wycombe HQ, the difference this time being that the visitor experience will take place within the company’s newly refurbished facility.
“The international launch of our new TORUS 8 in Barcelona was very much an experiment in the way we presented new products to both the market and the media,” said Director of Marketing, James King. “Fortunately both the real-world attendance at our booth and our demo room, alongside...
