Re: Money up front
So we are excluding the equipment maintenance, purchase, upkeep and general business overhead from the comparison? That was exactly my point.
As a company providing gear the gear must be purchased, maintained, accessories and cables tailored to a gig, loaded, stored, driven to the gig, etc.
PLUS the. The items in common with a freelancer like labor, gas and opportunity cost.
I'm sorry, but as one who has been both a freelancer and a Soundco owner I can tell you it is WAY less of a big deal if you get stiffed on a freelance gig. It's never good, but WAY worse as the company. And as the company I also get the pleasure of paying my employees and freelancers even if I get stiffed. (Part of why I get money up front, so the freelancer's check is good at the end of the show...)
Diesel fuel and commercial truck and liability insurance aren't cheap either, definitely more than the Toyota Corolla the freelancer rolls up in...
Again, I'm not saying it's ok or doesn't completely suck to get stiffed, but I still don't think it's a fair comparison.
On another note, I can only remember once in the last year where a new client even flinched at being asked to pay 50/50 terms. That promoter was as shady as they come and it was a horrible day of money hunting.
Also, when I freelanced and was asked to do a gig with decent travel or during the busiest time of year I sometimes did ask for (and receive) a booking deposit/retainer. Sometimes it is reasonable.
So feel free to NOT ask for a deposit, as for me it's not an option with a new client anymore. Repeat clients may get different terms of requested, government and higher Ed is usually on their terms, but in the end most reasonable people don't think twice about a deposit