Re: New Behringer iQ series networked speaker lineup
Hi all!
I've been keeping my eye on the new iQ series of powered speakers that Behringer are working on. I am quite intrigued by them and at the right price point, they would give me problems. Why you ask? Well because despite being an X32 owner, I cannot quite bring myself to have an 'all Behringer' system. That is, console, digital multicore, amps and speakers. I think I need a little time to get my head around that idea.
Jesting (slightly) aside, I think I fully understand the reason they've added Ultranet to their new speakers. It makes sense to me.
1. They wanted to offer digital connection to a console and they already had the technology in Ultranet. Why not use it? If they own Ultranet and all the software components then there is no licensing from other companies. That keeps their costs down and they can stick to their number one company motto - premium features at a low price.
2. Ultranet makes perfect sense because it allows more than just a stereo / main LR feed to come from the console digitally. These days, it's not uncommon to run complex systems in churches with multiple zones, line arrays, aux fed subs and fills. Sixteen channels is more than adequate for that.
I know what you're going to say - you lose the functionality of the P16 monitor system if you're using Ultranet for the main PA. I agree, but then I've never really understood why anyone would want to use the P16 system? On paper, it sounds wonderful and it's more than affordable, but check this:
a. If you are at the low end of the industry, then you cannot afford a digital desk and monitor system.
b. If you're higher up the food chain and you have an X32 or related console, you can mix monitors using buss sends from FoH and the guys on stage can tweak their mix in an emergency using iPhone, iPad or laptop. You can designate a technically minded musician to look after foldback from stage. Yes you could argue that you have the added expense of buying iPhones, iPads and laptops but every time I tried that tactic, everyone pulls out an iPad and an iPhone. Why not use what we already have?
c. The P16 ONLY gives you 16 channels to play with. My band has 11 channels of drums alone. Yes I can submix them, but as a drummer I wouldn't think that was ideal. What if the snare is bashing my IEM's and I have loads of HF coming from the cymbals? I don't want to be playing with the basic EQ on the P16 in the middle of a gig. I'd want the sound engineer to do that. With iPhone or iPad I can create a mix using all 32 channels and tweak it on the fly. No cables. No set up or take down time. This point alone makes Ultranet redundant in my system.
d. Going even higher up the food chain, the band is paying more money and they want a monitor engineer. This can be solved pretty much with a guy on stage wielding an iPad or laptop.
e. Going much further up the food chain, you might want to use two X32 consoles. You have an FoH engineer and a monitor engineer. What's more, you save £1,400.00 on buying S16 stageboxes because you can connect everything locally to the monitor console and route through AES50 to the FoH console.
f. Any further up the food chain than that and you're no longer in Behringer land. You're in Midas territory.
Going back to my original numbered list:
3. If the band is a simple band, chances are you're not going to need 16 channels of monitors and your PA is going to be pretty simple. That makes for a simple mix both through the PA and the monitors. You're therefore going to have P16 channels left over, so why not run the PA through Ultranet?
4. If you're a big, complex band then why are you even running the P16 system? You should be running Midas consoles or two X32 consoles so you can have a monitor engineer.
5. From a marketing point of view, using their own Ultranet system in all of their products ties them together. What's more, they're not trying to sell you a console or a monitor system or even a PA system. They're trying to sell you a full solution. So you're not saving £2,000.00 by buying an X32 over a Soundcraft. You're saving £10,000.00 buying an all Behringer system over a Soundcraft desk, Crown power amps, JBL speakers etc.
What Behringer have effectively done by buying Midas, Klark Technik and Turbosound is take a predominantly second rate, cheapo manufacturer of unreliable pro audio gear and built entire concert solutions at a price point that nobody else can touch. They've turned their customer base around and got all their competitors shaking in their boots. Finally, they've managed to build a manufacturing base that is second to none which will future proof their prices and quality control. That's nothing short of astonishing.
So yeah, I get Ultranet on these boxes. I think it's a little stroke of genius on Behringers part. Actually, the word 'little' couldn't hope to come close to how much genius there is in TMG at the moment. I'd love to get Uli Behringer in a one to one situation and pull his mind apart purely from a business point of view, if not the pro audio angle.