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SSL jumping into Live sound market with big digital console
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<blockquote data-quote="Mike Brown" data-source="post: 88232" data-attributes="member: 1310"><p>Re: SSL jumping into Live sound market with big digital console</p><p></p><p></p><p></p><p></p><p></p><p></p><p>IMHO I don't think this is the angle that SSL is aiming for (I haven't looked at their marketing for their new console yet) and I think there is a big difference between the attraction to the VENUE line vs the attraction to a SSL live sound console vis-a-vis continuity between studio and stage. Only a very small percentage of music mixes are mixed on consoles anymore (let alone SSL's)....</p><p></p><p>To me, it boils down to the fact that VENUE/Pro Tools is(was) a software platform vs SSL is a "tone". </p><p></p><p>The VENUE platform is based around the idea that if you do nothing its going to be "clean". Clean sounding EQ's, clean preamps, clean compressors/gates etc. If you want to add some sonic flavor you have a huge selection of choices from established plugin manufacturers.... a lot of artists already own and love a lot of these plugins.</p><p></p><p>I think the SSL will be more in line with the Midas line in that it has its own sonic character.</p></blockquote><p></p>
[QUOTE="Mike Brown, post: 88232, member: 1310"] Re: SSL jumping into Live sound market with big digital console IMHO I don't think this is the angle that SSL is aiming for (I haven't looked at their marketing for their new console yet) and I think there is a big difference between the attraction to the VENUE line vs the attraction to a SSL live sound console vis-a-vis continuity between studio and stage. Only a very small percentage of music mixes are mixed on consoles anymore (let alone SSL's).... To me, it boils down to the fact that VENUE/Pro Tools is(was) a software platform vs SSL is a "tone". The VENUE platform is based around the idea that if you do nothing its going to be "clean". Clean sounding EQ's, clean preamps, clean compressors/gates etc. If you want to add some sonic flavor you have a huge selection of choices from established plugin manufacturers.... a lot of artists already own and love a lot of these plugins. I think the SSL will be more in line with the Midas line in that it has its own sonic character. [/QUOTE]
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