Reply to thread

Message

<blockquote data-quote="Howard Tomlinson" data-source="post: 113631" data-attributes="member: 6460">Re: NAMMfinally someone gets it - this isn&#039;t 4 companies it&#039;s one group with 4 brands and one vision. you only have to look at the behri, turbosound and midas websites this week to establish that they share marketing - and the guys wandering around the lab in manchester and service centre in kidderminster may have one company name on their pay cheque but they are working along side the guys from the other brands. hence why they are sharing the same trade show space and live events. Once you get a grip of that (and audi/skoda/vw is a good metaphor) it becomes clear that we shouldn&#039;t really be caring whose name is on the box - just whether that particular piece of kit does what we need it to at that particular price point.every man and his dog have mixing consoles in the 16 channel /£1,700 and 32 channel /£2,300 categories and you can bet that those that don&#039;t are working on it right now - they have to. Behringer/Music Group&#039;s great accomplishment was not really technical but business strategy - seeing what the market place would be like 4 years out, getting there early, doing it so well they eclipsed the competition and having one vision that benefited all 4 brands.&nbsp;&nbsp; so now we get to a position where in 2 days time we have:- a whole range of x32 products, all being updated with v2 (said to have significant additions)- an x16 redesigned and presumably ready to compete with the mackie kit- an ELX array, designed and badged by turbosound with the development costs underwritten by music group - a new midas console/range of consoles- all of them working together at the NAMM live events (that has to be be too good a marketing opportunity for music group to let pass)4 brands, one group, one vision.</blockquote>

[QUOTE="Howard Tomlinson, post: 113631, member: 6460"] Re: NAMM finally someone gets it - this isn't 4 companies it's one group with 4 brands and one vision. you only have to look at the behri, turbosound and midas websites this week to establish that they share marketing - and the guys wandering around the lab in manchester and service centre in kidderminster may have one company name on their pay cheque but they are working along side the guys from the other brands. hence why they are sharing the same trade show space and live events. Once you get a grip of that (and audi/skoda/vw is a good metaphor) it becomes clear that we shouldn't really be caring whose name is on the box - just whether that particular piece of kit does what we need it to at that particular price point. every man and his dog have mixing consoles in the 16 channel /£1,700 and 32 channel /£2,300 categories and you can bet that those that don't are working on it right now - they have to. Behringer/Music Group's great accomplishment was not really technical but business strategy - seeing what the market place would be like 4 years out, getting there early, doing it so well they eclipsed the competition and having one vision that benefited all 4 brands. so now we get to a position where in 2 days time we have: - a whole range of x32 products, all being updated with v2 (said to have significant additions) - an x16 redesigned and presumably ready to compete with the mackie kit - an ELX array, designed and badged by turbosound with the development costs underwritten by music group - a new midas console/range of consoles - all of them working together at the NAMM live events (that has to be be too good a marketing opportunity for music group to let pass) 4 brands, one group, one vision. [/QUOTE]

Verification