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<blockquote data-quote="Tim McCulloch" data-source="post: 125558" data-attributes="member: 67">Re: X32 DiscussionI think there are a couple of differences you&#039;re overlooking, Howard.&nbsp; First, &quot;sound engineers&quot; are not usually engineers in the sense of having professional registry status, a minimum of a college degree, etc; second, structural engineers are hired to either design a solution or evaluate a proposed solution and certify that it will (or won&#039;t) safely meet the expectations of the client.&nbsp; They sell a service that doesn&#039;t typically involve dedicated physical assets delivered to the client&#039;s site and operated to provide an outcome to a proximate audience.So my question is, how do &quot;sound engineers&quot; monetize?&nbsp; The personal technical efforts, at the Lounge level, seem pretty hard to sell to many clients (bands, little cheap-ass festivals, etc) but they understand rental of assets needed to perform the task.&nbsp; So again, how do you monetize this and how do you, after buying a &quot;solution&quot; at a higher price, deal with a competitor who uses a new but cheap tool (in this case, sold by the same manufacturer)?&nbsp; Also I think it&#039;s important to note that in Germany, it is customary to bill the client for hardware as separate line items and the custom is for a particular percentage of cost.&nbsp; I can understand the awkward position that Mr. Martens finds himself in, competing against a cheaper product made by the same company that just dropped the price of the expensive models, too.</blockquote>

[QUOTE="Tim McCulloch, post: 125558, member: 67"] Re: X32 Discussion I think there are a couple of differences you're overlooking, Howard. First, "sound engineers" are not usually engineers in the sense of having professional registry status, a minimum of a college degree, etc; second, structural engineers are hired to either design a solution or evaluate a proposed solution and certify that it will (or won't) safely meet the expectations of the client. They sell a service that doesn't typically involve dedicated physical assets delivered to the client's site and operated to provide an outcome to a proximate audience. So my question is, how do "sound engineers" monetize? The personal technical efforts, at the Lounge level, seem pretty hard to sell to many clients (bands, little cheap-ass festivals, etc) but they understand rental of assets needed to perform the task. So again, how do you monetize this and how do you, after buying a "solution" at a higher price, deal with a competitor who uses a new but cheap tool (in this case, sold by the same manufacturer)? Also I think it's important to note that in Germany, it is customary to bill the client for hardware as separate line items and the custom is for a particular percentage of cost. I can understand the awkward position that Mr. Martens finds himself in, competing against a cheaper product made by the same company that just dropped the price of the expensive models, too. [/QUOTE]

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