Fremont, CA – February 2020… Arista Corporation, recognized globally as a leading manufacturer of Industrial PCs, AV extenders, matrix switchers, AV MultiViewers, and related products for the AV installation and industrial markets, is pleased to announce the appointment of Sam L. Malik to the position of Vice President of Sales and Marketing. Malik started with Arista on February 3rd.
As Vice President, Malik will be responsible for Arista’s sales and marketing, with a focus on the Professional AV markets. This includes oversight of the company’s Pro AV distribution channels and management of the company’s Value added Resellers and System Integrators.
Malik brings a wealth of experience to his new position with Arista Corporation. Most recently, he served as Senior Director of Sales at Optoma USA, where he was responsible for Pro AV sales throughout North America. This involved working to implement new product strategies to exceed customer expectations in addition to sales training. Prior to this, he held management level positions with several additional prominent companies, including Proxima Displays, Premier Mounts, Sanyo Corporation, Vivitek Corporation, and Toshiba America.
Reflecting on his new responsibilities with Arista Corporation, Malik offered the following thoughts, “I am delighted to be joining Arista and the many talented people that comprise this company. Arista has a well-deserved reputation for its innovative offerings in the area of industrial computing and its Pro AV products speak volumes about the company’s commitment to the digital signage, audio recording, and signal transfer market segments. I look forward to addressing my new responsibilities and developing the programs that will help promote the company’s many innovative initiatives.”
Paul Shu, President of Arista Corporation, shares Malik’s enthusiasm, “All of us at Arista are glad to have Sam joining us. He brings a comprehensive understanding of our industry and I believe adding him gives our company a fresh perspective that will enable us to grow the business and take our operations to the next level. All of us at Arista welcome him aboard.”
Sam Malik can be contacted via email at [email protected] or by phone at 949-637-4311.
About Arista Corporation
Arista offers products for a variety of professional audio-visual markets, including events, retail, residential, education, government, healthcare, and control rooms. Networked AV over IP has forever changed the dynamics of the pro AV industry by enabling installers and system integrators to replace proprietary AV matrix switches with off-the-shelf Ethernet networks that deliver dramatically better price/performance, flexibility, and scalability. Arista focuses on this market trend and has invested considerable resources on developing and expanding its networked AV over IP product families to help customers achieve their goals with the latest technology products. To learn more about Arista Corporation, visit www.aristaproav.com.
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