Uli Behringer of The Music Group Q&A

Re: Uli Behringer of The Music Group Q&A

Dear Andrew,

thank you for your comment.

Unfortunately it is not that simple.
Like anything else a Company publishes, a manual is a critical document that requires thorough content verification. The original manual was written by an external author who had a very early prototype as well as PRD (Product Requirement Definition).

As you can see from pictures published here by Christian, the X32 has substantially changed and evolved over the many years of development. Frankly to publish an early and immature manual version would simply cause more confusion. Be assured, we have reused most content and applied it in the current version.

However, I believe your idea of a wiki manual to be created and amended by thousands of users is very cool. I will discuss this project in house and see if we can find a suitable platform.

Last but not least, we are in the final process of releasing Firmware 1.08 which addresses a minor bug, but more importantly already contains new features requested by customers and forum members.

Once again thank you for your suggestion.

Uli
 
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Re: Uli Behringer of The Music Group Q&A

Like anything else a Company publishes, a manual is a critical document that requires thorough content verification. The original manual was written by an external author who had a very early prototype as well as PRD (Product Requirement Definition).

However, I believe your idea of a wiki manual to be created and amended by thousands of users is very cool. I will discuss this project in house and see if we can find a suitable platform.


Hi Uli,

Thanks for listening - to the whole community, not just me. Don't forget, there's plenty of proof readers begging to help on this here forum. :)


You're right. A wiki is an even better idea. What's more, Christian, Per and a few others on the X32 thread have technically already written a large part of it. It just needs organising.

Kind regards, Andrew
Mama - The UKs 'all era' Genesis tribute band!
Carillon Video - Professional Wedding Videographer & Wedding Video Production Services in Bolton, Manchester & all over the UK
 
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Re: Uli Behringer of The Music Group Q&A

Dear all,

Over the past few months, many people have been reaching out to us and requested an iPad/PC Control remote control version of the X32 digital mixer without any physical control elements.


This could be either a tabletop or rack-mount version where you just connect your I/O’s plus a wireless router and you’re ready to go.


What is your view and could you please also share your requirements such as configuration, front or back connectors, price, etc?

Many thanks

Uli
 
Re: Uli Behringer of The Music Group Q&A

Dear all,

Over the past few months, many people have been reaching out to us and requested an iPad/PC Control remote control version of the X32 digital mixer without any physical control elements.


This could be either a tabletop or rack-mount version where you just connect your I/O’s plus a wireless router and you’re ready to go.


What is your view and could you please also share your requirements such as configuration, front or back connectors, price, etc?

Many thanks

Uli
Ideal would be an XL8 situation where the mixing system is on stage and the mixer is a control surface more or less. Easy to do i guess but hard to do bussines wise. Remote control is handy and fine but i like a desk and tweaking with it. For monitors i see remote control as a valuable asset. For fixing some issue in a venue as well. But i want desk. Thanks so much Uli for sharing with us!!
 
Re: Uli Behringer of The Music Group Q&A

Dear all,

Over the past few months, many people have been reaching out to us and requested an iPad/PC Control remote control version of the X32 digital mixer without any physical control elements.


This could be either a tabletop or rack-mount version where you just connect your I/O’s plus a wireless router and you’re ready to go.


What is your view and could you please also share your requirements such as configuration, front or back connectors, price, etc?

Many thanks

Uli

I agree with Misja on the "I want a desk" part.

But there may be some applications that don't require a desk-like control surface and are even more restricted space-wise.
So a rack unit with - let's say 32 inputs and 16 outputs can be nice for repeating shows. A real easy, intuitive online editor software is important for success, obviously. Wired control is a must for me, wireless a plus.
Price: less than the X32, half may be a killer ;-)
 
Re: Uli Behringer of The Music Group Q&A

I think we agree with each other :)~:)~:smile: Since remote control is already an fact i will not request that.... Just the onstage mixing box with a control surface much like the X32 with limited audio i/o.
 
Re: Uli Behringer of The Music Group Q&A

I don't think so. I could be wrong but i don't believe i am. Would be nice to have the mixing system in a box. But i have to admit. Behringer, Uli. Hats of for bringing this into the world! And this is targetted at a lower budget market but seems to be able for midrange..
 
Re: Uli Behringer of The Music Group Q&A

We are humbled and honored to have received nominations in the Mix Online's 28th Annual TEC Awards for outstanding technical achievements.

Both the Behringer X32 and the Midas PRO2/2C digital mixing consoles were nominated across two categories.

Thank you Mix Online!

http://mixonline.com/news/tec_awards...09//index.html

Wow! That awesome!

So how much does it cost to be nominated for Mix's awards anyway?
 
Re: Uli Behringer of The Music Group Q&A

Wow! That awesome!

So how much does it cost to be nominated for Mix's awards anyway?

It's difficult to provide exact figures, but to give you an idea of the ballpark for MIDAS: We started by employing top designers and engineers, developing, adopting, and incorporating new technologies and materials, then investing 20 million USD in a state-of-the-art manufacturing facility. That should give you a rough idea!
;-)
 
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Re: Uli Behringer of The Music Group Q&A

Wow! That awesome!

So how much does it cost to be nominated for Mix's awards anyway?

It's difficult to provide exact figures, but to give you an idea of the ballpark for MIDAS: We started by employing top designers and engineers, developing, adopting, and incorporating new technologies and materials, then investing 20 million USD in a state-of-the-art manufacturing facility. That should give you a rough idea!
;-)

The magazine business has long involved some subtle quid pro quo with advertisers getting rewarded for helping to keep the magazine in business. The magazines actively encourage mentioning the nominations in additional ads. :)

The nominations get awarded whether there is an X32 out there or not. I don't know if these are a "pay to play" deal or not (some were IIRC). I have been away from this end of the business for over a decade and the magazines continue to evolve away from print media. I doubt they stray very far from their advertiser base for candidates.

The X32 was an easy pick, and I already congratulated Uli. There is no need to get overly defensive.

JR

PS: I suspect investing US$20M in the manufacturing plant upgrades was a minor part of the award criteria, while it does affect costs and marginal pricing. Those new production lines will probably be building more than X32s .
 
Re: Uli Behringer of The Music Group Q&A

It is funny to me to see the magazines shrivel up in size and quality of content. The best legacy audio magazines are long gone. They were by the people for the people.
I hate to burst your bubble (well not really), but magazines have never been "by the people for the people". The only exception that I am aware of is Consumer Reports that was subscription funded to insure independence from the manufacturers they were writing about.

For profit magazines walk a fine line to make readers think it is all about them. Consumer eyeballs are the "product" that magazines sell (just like websites), but the actual customer for these eyeballs is the manufacturers.
Now, if you are not an advertiser, you cannot get your gear featured or reviewed, unless you pay lots of cash. Even then, the manufacturers paying more cash influence what can and cannot be said. I am personally aware of four large reviews of some very cool, successful, well respected products that were shelved and will never see the light of day, because these products upstaged the largest advertiser's products, and threats were in intimated/inferred.

There is an implicit quid pro quo (follow the money), and the publisher will generally tread lightly to not offend major advertisers, I don't recall getting preferential treatment from reviewers or editors, at my old day job. Peavey was typically saddled with "good for the money" reviews that were equivalent to kissing you sister, for market buzz.

While being a major advertiser, with thousands of SKUs, pretty much insures you will get some exposure, and horrible negative reviews may get spiked, while I have no first hand experience with that. I do have experience with one well known reviewer who ignored my advice about how to check out a new version of an old classic (he was sure he knew more than me about how to use such things). After the review was printed, he finally got around to checking out what I suggested before returning the unit. The reviewer liked it so much he bought the review unit from us. Now that would have made a strong magazine review, but noooo, it remained unknown to consumers who only saw the luke warm, doesn't suck review..

JR

PS: Now as a micro company I get to experience the other side of the coin, but I ran a small company before going to work at Peavey so I understand the calculus. I have also written a number of articles for different magazines, and even wrote a column for a while in the '80s, so there are multiple moving parts in the relationship. Print media are a declining business, but this has been true for decades.
 
Re: Uli Behringer of The Music Group Q&A

Agreed, JR.

It's not only the magazines that will spike a negative review. I posted a review of a powered speaker system (I mixed on as a BE) on a retailer's web site. The crux of my comments was "spend a bit more money with this same brand (but not that model) and get you much, much more." The number of thumbs-downs received was surprising, but considering every other review was "best money I ever spent" I shouldn't have been surprised.
 
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Re: Uli Behringer of The Music Group Q&A

Hi Uli, going back to the new ADA8200.

Can anyone at behringer tell me what the output of the new ADA 8200 for the D to A section is?

Thanks

dan le
 
Re: Uli Behringer of The Music Group Q&A

Hi Uli:
Going back to the ADA8200, how many db's are the outputs of the D to A section?
Thank you.
dan le
 
Re: Uli Behringer of The Music Group Q&A

Brent, this is why forums like PSN and PSW are valuable. They are community-based, so anyone who spends a bit of time reading will have a feel for any particular bias or favoritism on the part of a writer, and the use of (usually) real names means there is a bit of accountability for what they write.

YMMV.
 
Re: Uli Behringer of The Music Group Q&A

Jr, there have been magazine by the people, for the people. We had a couple that made it to the late 80s, and then folded, because they did not want to become a MIX or some other "driven" magazine.
It's just business and simple math. Somebody has to pay the cost incurred to publish a periodical. As I already mentioned Consumer Reports had a reader funded business model so they didn't have to face the conundrum of insulting their customer. I suspect many would want to become "Mix" (for extra credit how many remember when Mix was a regional newsprint publication?)
EQ started out to be something more instructional and readable. It is nothing more than a giant "Sweetwater" type advertisement with no substance. TapeOp and maybe one other is more of what I am talking about. While it is not perfect, and the reviews are not as thorough, it is more of a by the people for the people approach.
Reviews can be disciplined and uncompromising, but it isn't always easy. Some may recall Hugh Ford (RIP) at Studio Sound, he was tough but fair. RE/P magazine's editor asked both me and Paul Buff (Allison, Valley Audio, etc), to review products for them and we both declined because we had day jobs (running our own companies) and obvious conflicts of interest. Even Julian Hirsch (RIP) the much maligned technical editor of Stereo Review, was accused of never meeting a product he didn't like, but he often put his criticisms between the lines. I actually visited Julian's home when he reviewed one of my consumer products back in the day. He was no fawning easy review.

These days there are several european magazines that perform rigorous product reviews. I can't read the different languages, but I can tell from the response charts etc. that they are doing more than kicking the tires and rubber stamping manufacturer's FAB bullet points.
I know it is about the money. Everything is. Aren't you kind of tired of it? Didn't that bother you when you worked at Peavey?
No, I am unapologetic about capitalism and the pursuit of profit. How do you think we ended up with all this advanced technology, for a fraction of the cost even a few years ago. Don't tell me the government did it.

Peavey was an interesting experience. When I went to work there 25+ years ago I was all full of piss and vinegar, thinking I already knew everything about audio, and I could go to Peavey to add some brain power to their obvious muscle. I was quickly humbled to learn that they had a lot more on the ball than their public image suggested and I learned a ton while there. I will not dispute that after 15 years I grew weary of arguing with the guy who's name was on the buildings, but if anything I was arguing about ways to make "more" money. So no I did not get tired of that. That is how you keep score in business.
Re: reviews. I am not stupid. I know that reviews are only conducted on advertiser's gear. I can tall you that the reviews were of advertised products. It was a matter of dollars. Reviews were edited, because one advertiser spends more than another. This is just crap. There cannot be any honesty. This is why those publications are going to continue to die, when they cannot tell the truth, and products are not allowed to be compared. The current business model of doing things in a GC or over the internet makes it hard for some people to shop. They need reviews to assist. This model isn't going to sustain the industry as a whole.

The magazines will evolve or perish. if magazines can not create value for enough readers, they will disappear just like the dinosaurs. We live in a time where waiting for a monthly publication to get news is annoyingly long, and late news is like dead fish (it stinks), so they need to adjust with the times.

The industry will prosper or not depending on the actions of the companies than make up the industry. The customers will drive this outcome based on the support they provide with their spending. When was the last time you paid for a magazine subscription? I pay for a daily newspaper, and that news is already getting a little long in the tooth with a 24 hr news cycle.

JR