Martin MLA pricing?

Bennett Prescott

Just This Guy, You Know?
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Jan 10, 2011
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Re: Martin MLA pricing?

John,



Have they released it to we the grubby-handed public yet? Last time I talked to Ferrit about it they were still running trials with their close friends and relatives. Of course, I don't think there was snow on the ground then, so it could have been some time ago...



It does look like a hell of a product. I am hoping to get my ears on it.
 

Bennett Prescott

Just This Guy, You Know?
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Re: Martin MLA pricing?

One imagines that if the box is ''not for sale'' then the price must match... I bet the people taking it out right now won't be paying that much. However, it is also the absolute pinnacle of currently available DSP processing, and does things no other product on the market can do right now. If that's not worth anything to you, then the price is summarily ridiculous.
 

Ivan Beaver

Graduate Student
Jan 11, 2011
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Re: Martin MLA pricing?

Helge,



I assume you are talking about this: http://www.duran-audio.com/index.php?page=target-system&hl=en_US



For those of you who don't know, Duran Audio makes the Intellivox, which is a great product. I think that's what's in Grand Central Station, talk about a difficult acoustic environment.
I have installed quite a few Intellivox products.



They work much better than other similar claimed products for the intended usage.



The other products ''miss the mark'' on the intended usage and have other ''advantages'' which do not matter when you are trying to get vocal out into a difficult room.



And they are less expensive-but don't work as well either. So yeah-the customer can save money-but they also don't get what they want either.
 

Randy Gartner

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Jan 12, 2011
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Re: Martin MLA pricing?

One imagines that if the box is ''not for sale'' then the price must match... I bet the people taking it out right now won't be paying that much. However, it is also the absolute pinnacle of currently available DSP processing, and does things no other product on the market can do right now. If that's not worth anything to you, then the price is summarily ridiculous.


Just like any other technology,the price will drop as others come up with something as good or better.And we know that will happen sooner or later.But here's the thing.Back in the late 80's early 90's Apple had the best computer platform out there,but few could afford it.Enter Bill Gates and the PC dominated the market.If Martin is wise,they will price their boxes competitively and sell more. You can ask more for a better product,but if the price is so out of line that relatively few can afford it,you won't sell many. Apple learned it's lesson and turned things around with competively priced items like the ipod,iphone and ipad.
 

Caleb Dick

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Jan 11, 2011
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ampliosystems.com
Re: Martin MLA pricing?

The real issue is that the manufacturer that goes first has to recoup the bulk of the R&D costs. They can price low to gain market share, but if they never even break even, what good does it do them? This is why with, say digital consoles, a company typically spends a lot of R&D, and releases a high-cost, high end offering. After some of the R&D is recouped, they can release a lower version at much lower internal cost.



Somewhat disagree with the Apple example, but I see your point.



If it were about cheap and high quantity, why don't we all use MI grade gear? The Pro market is about the right tool for the job, not the cheapest tool (in large amounts).



Another +1 to cheap and poorly deployed line arrays being evil.



(edit - forgot a word)
 

Randy Gartner

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Jan 12, 2011
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Re: Martin MLA pricing?

I disagree! cheap line arrays are killing this industry


I said nothing about cheap. What I was talking about was pricing one's product out of the market.It doesn't cost $25,000 to build a box. The high price is partly to recoup R&D expenses.

So you can recoup your expenses 2 ways.Sell a few at $25,000 or alot at $10,000.One more thing. I have heard some ''cheap'' line arrays sound great in the right hands. And some very expensive ones sound terrible in the wrong hands.