Re: New Midas M32 Console
PS: Once again to try to drag this back on topic, the X32 has a potential as a crossover product to attract more professional users if it proves itself reliable, so a Midas version could help overcome entrenched opposition to the lower end badge, and natural aversion to overly popular SKUs. It just doesn't look cool for a pro to be yet another incremental user, while real pro's don't worry that much about appearances.
Once again your experience as a product line manager comes to the front. Well said, John.
You hit the "difference nail" squarely. I bought an X32 mostly because I needed a tax deduction for my 2013 Schedule C. As much as I dislike the history of the brand (and swearing I'd never own anything they made) and as much as I wanted the product to suck so I could justify selling it off in 2014... it doesn't suck. It has some important limitations that make for fairly easy class distinctions, but if one understands those limitations and can work within them, there's nothing really wrong with using an X32. How long they last, and if there are any lurking time bombs inside, all remain to be seen.
That said, the firm I manage is in the business of filling riders and we'd not purchase an X32, but an M32 would be a possibility simply because of the badge. I think of that as the $2000 hand-holding, but if the desk is requested often enough we'll gladly pay. It's a commercial decision.
For Arik, I think you need to consider that the Varsity forum is mostly for and about those who are full time production firms and technicians. We don't buy stuff based on internal processing specifications unless those numbers are important to the folks that sign the cheques (and the 48kHz Avid Venue products are our most requested). Mixers, speakers, amps, racks & cases, stands, mics, miles of cables... all are components of a tool used to make a profit (hopefully), not a big-ass personal stereo system, so what I or my crew or boss personally think of a particular item is mostly irrelevant. Every purchase decision goes through several filters, but the primary is: how will this new widget/system/accessory save us money in operations and/or how will it allow us to increase our gross revenue? It's meant to be a pretty cold and deliberate process...