re: New Midas M32 Console
I think you'll be surprised.
Reminds me of when Midas killed off the DDA line and came out with their own lower cost analog consoles. One of the companies in town that i worked for jumped at the chance to buy a 'Midas' desk, so they bought a 24 channel Venice and paid a pretty premium price for it. I worked a bunch of shows on that thing and hated it. It was a cheap feeling toy compared to the comparable DDA console it replaced. But it said Midas on it and it was purple, so lots of people bought them. I think this will be much the same thing, except at least in this case the underlying desk is actually a good one.
The issue is that I doubt anybody is going to consider this to be an actual Midas, at least not in the same way they thought of the word "Midas" before. As mentioned, look at the FX units with "behringer" written on them.
This could have been a great opportunity to build a lot more credability for the Behringer name, not less for the Midas name.
Chris
I think you'll be surprised.
Reminds me of when Midas killed off the DDA line and came out with their own lower cost analog consoles. One of the companies in town that i worked for jumped at the chance to buy a 'Midas' desk, so they bought a 24 channel Venice and paid a pretty premium price for it. I worked a bunch of shows on that thing and hated it. It was a cheap feeling toy compared to the comparable DDA console it replaced. But it said Midas on it and it was purple, so lots of people bought them. I think this will be much the same thing, except at least in this case the underlying desk is actually a good one.
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