Re: NAMM
Tom, as an Apple employee I agree with you: We make premium products, most are unique and can charge premium prices. Apple Care and Apple stores are a big deal too, but keep in mind, most of Apple products users (as well as Mercedes drivers) are not technical, some need tech support even to connect to Internet! We, the sound guys, know a lot more about our equipment, I fixed bunch of mine and others' gear myself, from replacing broken pots in Mackies to swapping faders in Digi Profile, the most we may need is phone support and parts. Keep in mind also that Apple has a huge customer base, thousand times more than Behringer's. If Uli would try to open Behringer service desk in every Guitar Center, I would guess these guys will be doing nothing most of the time: there's just not enough customers out there who needs service. This is not a way to go. What Behringer does out of Las Vegas office now is way more efficient: personalized attention to every service request, instant parts availability and very knowledgeable staff. I witnessed it when I was there for training on MIDAS, they really stand behind their products, and at the sound guys level, technical. Though they will send a tech to a client's site if needed, as fast as needed.
That's fairly irrelevant to my original point. Mate use made the assertion that Apple was overpriced. I said that in addition to good hardware and warranty you ALSO get a redicously we'll staffed store at virtually any mall in the USA where you can take your product if you have issues. That costs a lot of money, and you pay for it in the upfront cost of the apple product.
Mercedes makes a great car, you ALSO get free battery jumps, emergency gas, and tire changes basically anywhere you are FOR AS LONG AS THE CAR EXISTS. You pay for that premium service up front when you buy the car instead if having to pay for after the breakdown occurs.
Again, I'm not saying behringer is doing a bad thing here, I just think it's status quo for what a "good" say, compaq or HP level company should provide. I'm sure my $300 laptop came with a decent warranty and there's probably a forum or 1-800 number I can call, but there is no Compaq store in my mall, and I didn't get a free and automatic update to the new Windows when it was released.
Show me a Behringer staffed store in every guitar center with directly employed behringer employees who can answer any question and handle any issue with the same $3000 price point and then we'll talk about game changing.
Tom, as an Apple employee I agree with you: We make premium products, most are unique and can charge premium prices. Apple Care and Apple stores are a big deal too, but keep in mind, most of Apple products users (as well as Mercedes drivers) are not technical, some need tech support even to connect to Internet! We, the sound guys, know a lot more about our equipment, I fixed bunch of mine and others' gear myself, from replacing broken pots in Mackies to swapping faders in Digi Profile, the most we may need is phone support and parts. Keep in mind also that Apple has a huge customer base, thousand times more than Behringer's. If Uli would try to open Behringer service desk in every Guitar Center, I would guess these guys will be doing nothing most of the time: there's just not enough customers out there who needs service. This is not a way to go. What Behringer does out of Las Vegas office now is way more efficient: personalized attention to every service request, instant parts availability and very knowledgeable staff. I witnessed it when I was there for training on MIDAS, they really stand behind their products, and at the sound guys level, technical. Though they will send a tech to a client's site if needed, as fast as needed.
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