Re: NAMM
First, compare same sort of prices. K12s list at about $1000. You can buy KLAs for less than &2500.
The case/rigging on a KLA has to be able to support other units, so has to be substantially different and stronger. I sold some KLAs recently and they are way heavier than my K12s.
Also, how do you know the parts are almost identical?
A BMW and a KIA have the same wheel configuration and major controls (steering, turn signals, brake ) so according to you should sell for same price?
Rob, with all due respect to you as the originator of this thread and your other posts (I've read a lot of them), your analogy to BMW/Kia is a bit out of line. These two are indeed a different cars (Yugo and Aston-Martin would be even more extreme example). It's like comparing QSC with some no-name speaker of the same size and amp wattage. (By the way, most BMWs are rear-wheel drive). K vs. KLA would be BMW vs. BMW comparison.
I know a bit about electronics (both design and manufacturing, working for Apple, Inc.) I dig into all specs for these units that I could find, up to amps schematics. KLA-12 and K-12 are VERY similar even though not identical. Drivers are a bit different, amp module is slightly different, but essentially it's the same speaker. Heavier box of KLA doesn't add much to the cost, it's mostly rigging, no more complicated than car jack in your trunk.
My guess the higher price of KLA is caused by 2 factors:
1. Less number of units sold (hence the need to spread design and manufacturing costs, i.e. making of enclosure molds, etc. over less number of units)
2. Different market segments (installs vs. mobile/portable sound). Venues have more resources than poor mobile DJs, hence will pay more (just as people with money who choose our $1500 (on average) MacBooks Pro over $500-$800 Windows laptops).
My point is that mobile setup suggested by QSC (that's on display at nearly every Guitar Center, two KLA-12 on a stick over KLA-181, per side) isn't very competitive to other brands, due to price. Even K-12 over KW-181 wins hands down (less SPL, I know, but enough for most jobs). For typical mobile DJ gigs longer throw of an array is not a big deal, rooms are usually small.
Hope I won't start another heated discussion here. I love QSC, just my 2c on KLA line array pricing.
Thank you for your opinion!